In 2004, the cabler became the title sponsor of Armstrong’s team, which was dubbed the Discovery Channel Pro Cycling Team. Pact also called for on-air appearances by Armstrong, including speshes like “The Science of Lance Armstrong.”
Discovery Communications issued a statement critical of Armstrong, even though it has had no formal ties to Armstrong since 2007. Discovery stated that it is “deeply troubled by the information presented by the U.S. Anti-Doping Agency concerning Lance Armstrong and his professional cycling team.”
The statement continued: “The findings contradict everything Lance and his management team committed to the company. As a mission-driven organization, Discovery always strives for the highest level of integrity, quality and trust in everything that we do. The report by the U.S. Anti-Doping Agency clearly indicates that Lance Armstrong failed to share our standard.”
Armstrong was stripped of his cycling titles earlier this week after the report from the U.S. Anti-Doping Agency said that the decorated Tour de France winner was at the center of “the most sophisticated, professionalized and successful doping program that sport has ever seen.” Numerous other sponsors have dropped Armstrong in the wake of the USADA report, including Nike, Oakley and Anheuser-Busch.