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Daytime topper balances brands in genre juggle

The Young & The Restless 10,000th Episode

As CBS’ senior VP of daytime, Angelica McDaniel oversees the Eye’s two sudsers and gameshows and a talkshow.

” ‘Y&R’ is a flagship program in our daytime lineup,” says McDaniel, who joined the net in 2010. “It’s an iconic brand that has told compelling stories with dynamic characters for years.”

The top-rated serial has been known for its consistency both in front of and behind the camera. However, last July showrunner Maria Arena Bell was ousted in a move that resembled one of the boardroom power play storylines on “Y&R” when Sony Pictures Television announced that veteran exec producer Jill Farren Phelps (“General Hospital”) and head writer Josh Griffith (whose credits include a stint at “Y&R”) would be the show’s new creative team.

“These kinds of changes are not something you take lightly,” says McDaniel, who supported the switch. “This was about asking, ‘How do we modernize the show a little bit and continue to tell relevant stories as times have changed?’ ”

The exec is equally involved in the network’s four other daytime programs: soap “The Bold and the Beautiful,” gabfest “The Talk” and gameshows “The Price Is Right” and “Let’s Make a Deal.”

McDaniel is pleased at the growth “B&B” has shown over the past year, but says the loss of original cast members Ronn Moss and Susan Flannery is something that will need to be evaluated.

“We have to look at how that impacts story and viewers,” she says.

For “Price’s” 40th anni this month, past contestants were allowed to return to the iconic gameshow and compete again for prizes. As for “Deal,” McDaniel says, “We want to continue to build around Wayne Brady’s talent and create games that are iconic to ‘Deal’ much like Plinko is to ‘Price.'”

McDaniel says viewers can expect to see more innovative ideas on “The Talk,” such as the season three premiere in which the hosts went on-air without wearing any makeup. “That was a vulnerable and empowering episode. We definitely have more (shows like that) in our back pocket.”

“CBS daytime has been No. 1 for 26 years, but none of us want to rest on our laurels,” McDaniel adds. “We’re always challenging ourselves to say what can we do that is bigger and bolder than we’ve ever done before.”

The Young & The Restless 10,000th Episode:
Seminal soap still cleans up competish | Daytime topper balances brands in genre juggle | Favorite moments from cast, crew

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