The Daytime Emmy Awards have a new senior exec director in David Michaels.

Michaels is an actor and producer who founded TV Cares, a branch of the Academy of Television Arts & Sciences focused on HIV and AIDS fundraising and awareness.

“David’s experiences in all genres of daytime television make him the perfect candidate to head up our Daytime Emmy Awards operations,” National Academy of Television Arts & Sciences chairman Malachy Wienges said. “His long time association with (ATAS) will be a valuable asset, as the two academies work closer together sharing the same goal of awarding excellence in television.”

Though the Daytime Emmys have struggled to find a television outlet in recent years, Wienges told Variety the day after this year’s event in June that he guaranteed the event would continue to find a smallscreen home, and that he plans to start the negotiation process sooner.

In its move to HLN from CBS this year, the Daytime Emmys fell to a live audience of 912,000 viewers, 67% below its previous low on the CW in 2009.

“In a world where the face of television and especially daytime is constantly transitioning and changing, we strive to keep the Daytime Emmy Awards a vital and exciting event,” Michaels said. “I am very excited and honored to be working with NATAS (on) the upcoming awards year.”