The CW made good on its intent to stay out of the fall-season fray, tabling their series premieres to October.
All of its new and returning series will premiere outside of September, including an August bow for the latest season of “America’s Next Top Model.” CW chief Mark Pedowitz had declared in May during upfronts week that the network was going to launch outside the traditional fall period in order to get better traction for its shows.
Most of the returning series are being scheduled ahead of new fare, with “Hart of Dixie” back first on Oct. 2, followed by “Supernatural” the following night and the pairing of “90210” and “Gossip Girl” on Oct. 8. The first new series bow will be “Arrow” on Oct. 10.
CW will use the season premiere of its biggest show, “The Vampire Diaries” to launch “Beauty and the Beast” on Oct. 11. New drama “Emily Owens” comes in Oct. 16 and “Nikita” returns Oct. 19.
While many of the broadcasters are going to have to sideline fall programming for the presidential debates, CW is actually scheduling some of its new programming launches directly opposite those pre-emptions. Both “Beauty” and “Emily” will bow during the debates.
Last season, CW suffered a ratings ride in the fall after premiering all of its new series in the period between Sept. 13-26.
CW follows NBC and Fox, which announced their own premiere dates earlier this month. ABC and CBS are still to come.
Rick Kissell contributed to this story.