×
You will be redirected back to your article in seconds

China bows 3D TV service

Channel goes wide from Jan. 23

BEIJING — China, the world’s biggest TV market, marked the New Year with a trial run of its first 3D TV service, which will go wide for the Lunar New Year on Jan. 23.

The service, called China 3D TV Trial Channel, is jointly operated by pubcaster CCTV and local TV stations in Beijing, Tianjin, Shanghai, Jiangsu and Shenzhen.

Programming will initially focus on performing arts, cartoons, movies and sports. It also promises programming from the London Summer Olympics, which run July 27 to Aug. 12.

It broadcasts daily from 10.30 a.m. to midnight.

The service could provide opportunities for overseas content providers because, while China’s TV industry has expanded dramatically in recent years, it still needs overseas content to fill the schedules.

The total revenue of the country’s radio and TV industry was 210 billion yuan ($33 billion) in 2010, up 26% from a year before, according to research website sarft.net, operated by the powerful State Administration of Radio, Film and Television.

Tight restrictions on content makes it a difficult market to navigate however.

“The launch of the 3D trial channel is a significant step in the development of China’s television,” SARFT head Cai Fuchao told the Xinhua news agency.

More TV

  • Mr. Peanut to Appear in His

    Mr. Peanut to Appear in His First Super Bowl Commercial

    The monocle-wearing Mr. Peanut is about to offer snack fans an entirely new lens on Super Bowl advertising. Planters, which has featured the anthropomorphic legume for more than a century as its spokes-character, will place him in a 30-second ad slated to appear in the second quarter of CBS’ broadcast of Super Bowl LIII on [...]

  • DRG Boards Sales on Scandi Sci-Fi

    DRG Boards Sales on Scandi Sci-Fi Mystery Series ‘The White Wall’

    Scandinavian sci-fi series “The White Wall” is coming to the international market, starting at NATPE, after DRG picked up international rights to the upcoming project. Finland’s Fire Monkey and Nice Drama, part of the Nordic Entertainment Group, are making “The White Wall” for Swedish pubcaster SVT and its Finnish counterpart, YLE. It will feature a [...]

  • L.A. Teachers' Strike: Hollywood Studios, Unions

    Hollywood Studios, Unions Support Parents and Educators as L.A. Teachers' Strike Rages

    Hollywood unions and entertainment companies have stepped up to support the 31,000 Los Angeles teachers in the second day of a massive strike that’s affected nearly half a million students. More than 50 SAG-AFTRA members picketed at a Tuesday afternoon rally in the driving rain next to the Hollywood & Highland Center with secretary-treasurer Jane [...]

  • R. KellyR. Kelly in concert at

    'Surviving R. Kelly' Producers on the Lifetime Doc's Ripple Effect

    The ripple effect of “Surviving R. Kelly” continues to widen more than a week after the documentary aired on Lifetime, renewing public interest — and outrage — over the litany of sexual abuse allegations against the R&B artist. Lady Gaga and Phoenix have apologized for working with him. Chance the Rapper and other artists are said to [...]

  • Yellowstone

    Viacom Lays Off Paramount Network Staffers Amid Reorganization (EXCLUSIVE)

    Viacom has laid off a number of staffers in its entertainment group, with the majority of the affected employees hailing from Paramount Network, Variety has learned exclusively. A Viacom spokesperson declined to comment. But a source with knowledge of the situation that the number of affected employees was fewer than 20, or less than 2% of [...]

  • The Last OG

    TV News Roundup: 'Last O.G.' Sets Season 2 Premiere Date on TBS

    In today’s TV News Roundup, “The Last O.G.” announces its Season 2 return date and Variety has the exclusive first look at Fox’s new legal drama “Proven Innocent.” FIRST LOOKS Netflix has announced its new limited series “Black Earth Rising” will launch on Jan. 25. The contemporary thriller series stars Michaela Coel as Kate Ashby, a Rwandan girl [...]

More From Our Brands

Access exclusive content