Canucks find first TV niche in China

Canada film board pacts with Phoenix to create NFB Zone

The National Film Board of Canada and Phoenix New Media have partnered to create NFB Zone, the first Canuck-branded online channel in China.

Some 130 NFB toons and docs will be available on the Chinese media company’s digital platforms.

“Our strategic partnership will not only enrich the NFB’s global distribution channels and Feng’s (Phoenix’s) video content library, but it will also offer Chinese audiences an ideal destination to reach the best Canadian-produced documentaries and animated films,” said Shuang Liu, CFO of Phoenix New Media.

Last year, Phoenix partnered with the BBC.

Phoenix New Media delivers content through an integrated platform across Web, mobile and TV. Online channel receives 300 million page views each day.