×
You will be redirected back to your article in seconds

Campaign season kind to TV

SuperPAC money is windfall to broadcasters

No matter who the victor is on Election Day, the biggest winners are likely to be owners of broadcast TV stations, particularly those in battleground states. According to Moody’s Investor Service, political advertising historically has made up 6% to 7% of broadcasters’ ad revs over the course of a two-year political cycle. In this cycle, it will be about 9%.

Overall, Moody’s expects local TV broadcasters and cablers to book $2.8 billion in ad revenue out of an estimated $5 billion likely to be spent on political ads in all media this year. Even though broadcast advertising is more expensive, over-the-air TV is likely to account for the lion’s share of total political advertising spending. If history is a guide, cable, newspapers, radio and telemarketing will each take in less than 10% of the total.

The advent of superPACs will also aid TV broadcasters. Although TV stations must offer their best rates to candidates in the 60 days before an election, no such discount is mandated for other political players.

Moody’s thinks that most broadcasters whose bonds it rates will use the election windfall to reduce their debt. Now is the time to do that. Most political advertising will vanish after Nov. 6, and the next big political spending spree won’t occur until midterm elections in 2014.

More TV

  • Chile TV: A Fast Emerging International

    ‘Chile TV: A Fast Emerging International Force

    PAMPLONA, Spain  —  In an early and memorable dramatic beat in “Invisible Heroes,” a Original Series of Finnish broadcaster YLE, in partnership with Chilean network Chilevision, the former head of international trade under Chile’s Salvador Allende clambers over the garden wall of the chalet of a Finnish diplomat to seek asylum after Augusto Pinochet’s bloody  [...]

  • El gol mas triste

    Chile TV: Drama Series in the Pipeline

    PAMPLONA, Spain   — Conecta Fiction will see  producers bring the strongest lineup of Chilean drama series in history. Following, just some of the highlights of projects which will be presented or are moving forward in Chile: ‘AZTEC GANGSTA WARRIOR’ Prod: Zona Cinema, Epika Content Penned by Diego Niño with Francisca Fuenzalida Moure on board [...]

  • El Acantilado 9 de abril

    Conecta Fiction: ‘The Cliff,’ ‘Spring,’ ‘Yellow Bird’ Feature at 2019 Pitch CoPro Series

    PAMPLONA. Spain  —  Chile’s “The Cliff,” Argentina’s “In Search of Spring” and Spain’s “The Yellow Bird” feature in a 10-title lineup of drama series projects at the 3rd Pitch CoPro Series, the industry centerpiece of Conecta Fiction, the world’s foremost Europe-Latin American TV co-production and networking forum. “Strong on genre and historical dramas,” observed Conecta [...]

  • Jorge-Franco-and-Adrian-Suar

    Pol-ka Expands Outside Argentina, Optioning ‘El Cielo a Tiros’ (EXCLUSIVE)

    PAMPLONA, Spain  —  Taking a new expansive step as an international content player, top Argentine production house Pol-ka, has optioned small-screen rights to “El cielo a tiros,” the latest novel from “Rosario Tijeras” author, Colombian novelist Jorge Franco. Pacted via Scenic Rights, the deal sees Pol-ka planning to shoot a drama series based on the [...]

  • Pamplona Los Japon.

    Navarre: Recent Film, TV Shoots

    Navarre’s 35% tax credit has mainly lured a large list of national feature productions since its launch in 2015. Further international film and TV projects partially shot there, accessing Spain’s 20% tax deductions; other benefited from R&D incentives for Navarre-based animation and post-production companies. Here are some recent highlights: TITLE – YEAR OF PRODUCTION – [...]

  • Gallipienzo-El-Hombre-que-mató-a-Don-Quijote

    3rd Conecta Fiction Raises Navarre's Industrial Profile

    Raising Navarre’s profile as a meeting point for the European and Latin American audiovisual industry, its capital, Pamplona, hosts over June 17-20 the third edition of Conecta Fiction, the Europe-America TV series co-production and networking event. After celebrating its first two editions in Galicia’s Santiago de Compostela, Conecta moves to Baluarte, the Congress Center and [...]

More From Our Brands

Access exclusive content