NBCUniversal’s G4 cabler has tapped former VH1 and BermanBraun exec Matt Hanna as head of original programming.

Hanna will oversee development and production for the guy-centric cabler that has picked up ratings speed with Comic-Con coverage, “Attack of the Show” and competish series “American Ninja Warrior.” He reports to G4 Media general manager Adam Stotsky.

G4’s “commitment to new programming” makes Hanna’s arrival especially timely, according to Stotsky. “His tremendous success with multi-genre programming, combined with his creative vision, will help as we expand our lineup of shows that appeal to men,” he said.

Hanna began his career in TV at VH1, developing and exec producing “Celebrity Fit Club,” “The Fabulous Life” and “The World Series of Pop Culture.” Before joining G4, he served as senior veep of development at True Entertainment where he guided skeins including Bravo’s “The Real Housewives of Atlanta” and Logo’s “The A-List.” He also headed the alternative department at BermanBraun, overseeing NBC’s “America’s Toughest Jobs” and ABC’s “Duel.”