Comedy Central is utilizing the popularity of its celebrity roast franchise to help launch “The Burn With Jeff Ross.”Ross, a longtime regular on the dais at the cabler’s raunchy roasts, will get his own half-hour series. Set to premiere at 10:30 p.m. Aug. 14, the series will feature Ross and a panel of comedians who will riff on the week’s pop culture events. Prior to the launch and to help promote the series, net will air hourlong spesh “Jeff Ross Roasts America” on Aug. 11. “The Burn With Jeff Ross” will be exec produced by Ross, Mike Gibbons, Chris McGuire, Willie Mercer and Amy Zvi. Jay Karas will serve as director.