You will be redirected back to your article in seconds

BSkyB to launch standalone VOD service

U.K. satcaster squares up to Netflix

LONDON — The uber competitive BSkyB is to launch its own on-demand service as it attempts to head off competition from Netflix and impending U.K. smart TV service YouView.

Consumers will be able to choose from a variety of pricing options, including unlimited monthly pay-as-you-go access — a significant departure from BSkyB’s subscription-based business model.

Announcing the move as it revealed six monthly figures that showed a slowdown in the number of new pay TV subscribers, CEO Jeremy Darroch claimed the initiative would offer “a distinctive” new choice for the 13 million U.K. households that do not buy pay TV.

He added, “This new product launch will build on our early leadership in multi-platform distribution. It will allow us to make our expertise and investment in content and technology work even harder, extending our options for continued growth.”

BSkyB’s on demand offer will bow in the first half of the year. Sky Movies will be available from the start, with sport and entertainment added later in the year.

Darroch said: “Alongside the continued growth of our satellite platform, this will be a new way for us to reach out to consumers who may not want the full Sky service.”

Netflix has got off to a strong start in the U.K. and the much-delayed YouView, whose backers include the BBC and BT, is expected to bow late in the spring.

BSkyB’s six-monthly figures showed that the satcaster added 40,000 new TV customers in the second quarter to Dec. 31, missing analysts’ forecasts of 58,000 and down on the 140,000 net additions in the same period in 2010.

Competition in the U.K. VOD space further increased on Tuesday as Miramax and paybox BT Vision inked a licensing agreement that will bulk up the service’s U.S. content with pics including “Chicago,” “Pulp Fiction,” both “Kill Bill” pics, “The Aviator” and the first three installments of the “Scream” franchise.

The digital terrestrial and broadband service, owned by local telco BT, already offers fare from Warner Bros., Universal and Film4.

Diana Lodderhose in London contributed to this report.

More TV

  • Ariana Grande Olivia Munn Michael Che

    Celebrities vs. Critics: Why This Battle Has No Winners (Column)

    When actor Olivia Munn tweeted a “short essay on…ugly behaviors” late Wednesday night, she insisted that a blog had been unfairly maligning her for years. She wrote that she wanted to confront the idea that baseless critiques, particularly those aimed at women, are never okay no matter how famous the target may be. On the [...]

  • ‘Peaky Blinders’ Virtual Reality Game in

    ‘Peaky Blinders’ Virtual Reality Game Will Pitch Players Into the Action

    “Peaky Blinders” fans will be able to join the gang – virtually – in a new VR game that will allow players to interact with characters from the hit series. Start-up immersive studio Maze Theory teamed with the show’s producers and is making the game, which will launch in 2020. Artificial intelligence technology means characters [...]

  • TV News Roundup: HBO's 'Deadwood: The

    TV News Roundup: HBO Releases 'Deadwood: The Movie' Trailer

    In today’s TV news roundup, HBO released the trailer for the “Deadwood” film, and CNN announced a premiere date for “Apollo 11.”  DATES The documentary “Apollo 11” from director/producer Todd Douglas Miller will premiere on CNN Sunday, June 23 at 9 p.m. Using only archival sources, the film captures NASA’s 1969 Apollo 11 mission. FIRST [...]

  • shannon ryan

    Shannon Ryan Joins Disney TV, ABC as Marketing Chief

    Former Fox Television chief marketing officer Shannon Ryan has been tapped as the new president of marketing for ABC Entertainment and Disney Television Studios. The announcement was made by Karey Burke, president of ABC Entertainment, and Craig Hunegs, president of Disney Television Studios, to whom she will report. Rumours had been circling for a while [...]

  • Dan Lin's Rideback, MRC Announce Writers

    Dan Lin's Rideback, MRC Announce First Class of Writers and Mentors for TV Incubator

    Rideback, Dan Lin’s production company, and MRC have announced the inaugural class of writers and mentors for their TV incubator.  The new TV writers residency program, which was launched in February, offers a paid, eight-month residency program to a group of writers who have each previously been staffed on series and want to create their [...]

  • CBS Viacom

    CBS and Viacom Move Closer to Merger Talks

    The CBS Corp. board of directors is moving closer to initiating acquisition discussions with Viacom, according to multiple sources close to the situation. The move has been expected for months, although there may still be obstacles on the road to a reunion for the two sides of the Redstone media empire. Price could still be [...]

  • Santa Fe Studios Netflix

    Santa Fe Studios Competes With Other New Mexico Stages for Streaming Business

    Albuquerque Studios entered the spotlight last October when it was purchased by Netflix. While the complex is clearly the jewel in the crown of New Mexico’s production infrastructure, with eight soundstages totaling 132,000 square feet, 100,000 square feet of production offices, a large backlot and support space, it’s not the only modern studio facility in [...]

More From Our Brands

Access exclusive content