Bento Box draws up digital unit

Animation shop's BBI to create ebooks, 3D apps

Animation shingle Bento Box Entertainment has launched Bento Box Interactive, a new venture that homes in on the digital space.

BBI will handle the creation and distribution of products such as digitally enhanced read-along ebooks and 3D apps.

Banner has already secured an initial round of funding in the mid-seven figures from Colombia-based media company E-nnovva, looking to distribute initally in North and South America, with the goal of expanding worldwide.

Bento Box Entertainment topper Scott Greenberg will lead BBI with Janelle Pitchford, who has been tapped as the arm’s creative director.

“As an animation production company,” said Greenberg, “we want to enable the creative community to tell visually exciting interactive stories that engage audiences worldwide…we see a significant opportunity to build brands through new devices and platforms.”

First project released under shingle’s new banner is an enhanced ebook format of the popular “Sweet Pickles” franchise. Series is currently available in the Apple iBookstore, Amazon.com and BN.com.

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