Bennett creates new branding venture

Former Reveille exec saw opportunities with 'Biggest Loser'

Former Reveille exec Chad Bennett is launching his own branded entertainment venture.

Called Populus Brands, the L.A.-based company aims to facilitate partnerships between content creators, sponsors, licensors, manufacturers, retailers and marketers. Reveille and Litton Entertainment have signed on as clients.

Bennett was at Reveille for eight years. He worked on such series as “The Biggest Loser,” helping the show mine millions of dollars in additional revenue streams.

“Populus Brands will focus on leveraging the audience’s relationship with the content to create tangible products and experiences that viewers can bring into their everyday lives,” Bennett said.

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