FremantleMedia has made it official: veteran reality producer Thom Beers is taking the reins of its North American division.

Beers, head of the Original Prods. banner, will serve as CEO of FremantleMedia North America, home of “America’s Got Talent,” “American Idol” and “The X Factor,” among other shows. His ascent to a senior exec role, effective Sept. 1, was first reported by Variety on Aug. 15.

Beers is no stranger to Fremantle, which acquired a majority stake in his Original Prods. banner in 2009. In his new role, he’ll report to Cecile Frot-Coutaz, CEO of Fremantle. Frot-Coutaz had run the North American unit until May, when she was recruited to take the helm of the London-based parent company.

Fremantle “has an unrivaled position in the largest television market in the world, creating some of the best loved, most successful television shows on the planet. Working closely in all areas with COO Donna Redier Linsk, we hope to strategically grow and expand our reach,” Beers said. “The company’s productions and the teams behind them are amongst the most innovative and creative in the industry, and I am thrilled by the opportunity to lead the company.”

Beers’ Original banner has been one of the most prolific producers of reality skeins since it was formed in 1997. Its roster includes such hits as Discovery’s “Deadliest Catch,” History’s “Ice Road Truckers” and “Ax Men” and A&E’s latest hit, “Storage Wars.”

“Thom Beers has a creative vision that has placed Original Productions, the company he founded, at the forefront of the industry,” Frot-Coutaz said. “Thom’s multi-award winning combination of experience, innovation and expertise has made Original a dominant force on U.S. primetime cable networks, and as an existing member of the FremantleMedia family he has a deep knowledge of our people, our company and our operations around the world.”