You will be redirected back to your article in seconds

Asia boom has Sony exec optimistic

Le Goy sees growing popularity for Western films, shows

Against the background of a booming Asian economy, Sony Pictures TV is hoping to mount the growing popularity of Western shows in the region to help it ride off into the East.

“We see the Asian TV market as incredibly vibrant, and it presents fantastic opportunities for us,” says Keith Le Goy, SPT prexy of international distribution.

Le Goy contends that Western shows, once viewed by smaller auds, are increasingly appealing to Asia’s mainstream auds. “There’s a huge hunger for (this),” Le Goy says. “People are interested in a whole variety of Western content. We are rolling out different types of TV shows, some adaptations and some original productions.

One such adaptation is “The Game,” a 25-episode original drama based on the bestselling novel “Feng Zi.” The show has been one of Sony TV’s big success stories. Overseas licensees include RTM2 in Malaysia and Today’s TV in Vietnam.

SPT’s plan hinges on the region’s economic expansion. China, for example, continues to grow at a rapid clip of 8% to 9% a year.

“China is the economic powerhouse, but there are also India, Korea and other countries. That’s the bedrock. Economic growth allows a greater number of people to get access to content,” says Le Goy, who also handles international distribution of Sony Pictures’ film, television and other content to all media platforms.

However, Le Goy is careful to avoid lumping the entire Asian market together; rather, he says, Sony TV must fashion an approach that works for each individual territory, given the multiplicity of the region’s languages and cultures.

“We aim to combine the best of the West with the best of the East and the best of scripted with the best of unscripted,” he says. “We see the need to be smart in how we link content to technology to get our stories into people’s hands. Asia has long been a leader in adapting technology. This gives a tremendous edge to (shows that can access those) platforms.”

More TV

  • Abigail Disney on Bob Iger

    Abigail Disney Calls Bob Iger's $65 Million Compensation 'Insane'

    Disney chairman-CEO Bob Iger’s total compensation for Disney’s fiscal 2018 was a whopping $65.6 million. Abigail Disney, the granddaughter of Disney co-founder Roy Disney, calls that sum “insane.”  While speaking at the Fast Company Impact Council, the filmmaker and philanthropist insisted that this level of corporate payout has a “corrosive effect on society.” Disney took [...]

  • Tryion Lannister Game of Thrones Episode

    'Game of Thrones' Season 8 Episode 2 Leaks

    The second episode of “Game of Thrones'” final season has leaked online ahead of its Sunday night debut. Fear not, “Thrones” fans: though the internet is dark and full of spoilers, this post is free of any details from Season 8 episode 2. Rumblings of a leak began on the “Game of Thrones” Reddit and [...]

  • Contract Placeholder Business WGA ATA Agent

    Signs of Solidarity and Strain Emerge as Week 2 of WGA-Talent Agency Standoff Begins

    Hundreds of WGA members rallied solidly behind their union last week as the industry grappled with uncertainties spurred by the sudden break between writers and their talent agency representatives. But as the standoff heads into its second week, signs of strain among some WGA members are beginning to emerge. Shalom Auslander, author and creator of [...]

  • Jon Snow Arya Stark Game of

    'Game of Thrones' Final Season Vegas Odds Reveal Wild Theories

    With “Game of Thrones” hype at an all-time high, Las Vegas may be raking in as much money as the Iron Bank. HBO’s fantasy masterpiece has seized the gambling world’s attention nearly as much as the Super Bowl or Kentucky Derby. Fans spew countless theories on social media, such as which characters will be axed [...]

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • Adam Lambert, of Queen, performs at

    Adam Lambert Back to 'Idol' to Mentor Finalists Through Queen's Catalog

    Adam Lambert famously launched his career on “American Idol” a decade ago performing a brilliant audition of Queen’s “Bohemian Rhapsody.” He wrapped that amazing eighth season performing with the band on the season finale, and years later earned his current spot as the front man touring as Queen + Adam Lambert. On April 28, Lambert comes full circle as he steps [...]

  • Lily Tomlin SAG Lifetime Acheivement Award

    TV News Roundup: Netflix's 'Laugh-In' 50th Anniversary Tribute Sets Premiere Date

    In today’s TV News roundup, Netflix sets the premiere date for its 50th anniversary special of “Laugh-In.” DATES “Laugh-In: The Stars Celebrate,” the 50th anniversary tribute to the original series by Dan Rowan and Dick Martin, will premiere on Netflix on May 14. The special, which was taped at the Dolby Theater in Hollywood, pays [...]

More From Our Brands

Access exclusive content