ABC to try afternoon extension for ‘GMA’

Josh Elliott, Lara Spencer to anchor 2 p.m. telecast

ABC News has greenlighted an afternoon extension to its “Good Morning America” franchise.

Titled “Good Afternoon America,” the one-hour show will be slated for a nine-week trial beginning July 9, at a 2 p.m. ET berth. “GMA’s” Lara Spencer and Josh Elliott will co-anchor “GAA” with occasional contributions from the ayem franchise, which has been on a tear lately, topping NBC’s “Today” a few times in recent weeks.

“GAA” will replace “The Revolution,” the health-minded talk show that struggled in the ratings after replacing “One Life to Live” and “All My Children” last year together with “The Chew,” a diet-centric talk show that will continue to air at 1 p.m..

What the future of “GAA” would be in success is unclear given the new syndicated talk show “Katie” arrives on ABC stations at 3 p.m. beginning Sept. 10, pushing back long-running soap “General Hospital” to 2 p.m.

“GAA” will tape in the “GMA” studio in Manhattan’s Times Square at 9 a.m. after the morning show has completed production. Ethan Nelson will serve as executive producer.

The new broadcast will be mostly focused on pop culture, perhaps giving parent company Disney an entrant into the entertainment newsmagazine space where long-running staples like “Access Hollywood” and “Entertainment Tonight” have called their own. Spencer comes from that world, having anchored “The Insider” before joining “GMA” last year.

ABC seems to be borrowing from the NBC playbook for “GAA,” given how the Peacock has stretched its “Today” franchise to take up additional hours in recent years, though not this far into the day.