A&E is making a major push in its reality division with the addition of three new execs.
Drew Tappon will serve as VP in nonfiction and alternative programming, replacing Scott Lonker, who held that title last year before departing to become an agent at CAA. Tappon previously worked at Warner Horizon, where he oversaw such skeins as “The Bachelor” and “The Voice.”
Brad Holcman, the cabler’s new senior director of nonfiction and alternative, comes from Fox 21. Shows under his purview included “Countdown” and “Beauty and the Geek.”
Nicole Reed has been tapped director of nonfiction and alternative. She arrives from Discovery, where she developed “American Guns” and “I Faked My Own Death.”
All three will report to Elaine Frontain Bryant, senior VP of nonfiction and alternative programming.
Moves by A&E reflect an effort to increase the cabler’s reality output. Net is having huge success with second-season skein “Storage Wars,” which recently drew 4.9 million for an original episode.