Holly Beverly has joined Relativity Media as senior veep of marketing partnerships. Beverly previously was a consultant to FremantleMedia and also worked in marketing and consumer products for 20th Century Fox and DreamWorks.

Trisha Espinoza has been upped to veep of program planning, scheduling and acquisitions for Oxygen Media. Espinoza joined the cabler two years ago from MTV Networks.

Twentieth Century Fox TV Distribution has promoted Evan Scheffel to senior veep of worldwide pay television and subscription VOD. Scheffel has been with the studio since 2006.

National Geographic Channel has upped Andy Baker to senior veep and group creative director while Allison Mitchell has advanced to director of ad sales and cause creative.

Byron Allen’s Entertainment Studios has tapped Mark DeVitre as the company’s new executive veep and general counsel. DeVitre joins the indie from Warner Bros. Domestic TV Distribution where he was senior veep of business affairs and operations.

Former Paramount research exec Jeff Hall has joined market research firm Penn Schoen Berland as senior veep in its entertainment practice.

Steven J. Pontillo has been promoted to exec veep and chief technology officer at AMC Networks. He was previously senior veep.

Turner Sports vet Craig Barry has been upped to senior veep of production as well as executive creative director.

Universal Music Group has promoted Michael Seltzer to senior VP of business and legal affairs for East Coast labels. He joined Island Def Jam nine years ago, and was most recently senior VP of business and legal affairs.

Sony Pictures Television Networks has promoted Derek Stoops and Andrew Paskoff to VPs of original programming. Stoops works on the scripted side; Paskoff works in reality. Both have been with the studio for four years.