Former Reveille and Warner Bros. exec Eric Pankowski has entered the ring at WWE as senior veep of creative and development.

Pankowski had joined Reveille in September as SVP of creative affairs, overseeing syndicated programming. In his new role with WWE, he will be responsible for all TV creative development, including reality and kids programming.

He will also manage WWE’s creative writing teams and oversee the sale of programming to networks, studios and other distributors.

“Eric is a creative veteran whose knowledge and experience will be a tremendous asset in both the creation of new WWE content as well as enhancing our core product,” said WWE exec veep of creative Stephanie McMahon, to whom Pankowski will report.

Pankowski spent 12 years at Warner Bros, culminating in his role as SVP of production company ParaMedia (“Lopez Tonight”). He has also been director of programming at Telepictures (“The Ellen DeGeneres Show”).