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Barry Frank, IMG Media’s exec VP of sports programming, is flanked by Beverly Hills Media Group’s Bert Bedrosian and Variety’s Neil Stiles at Commerce Casino in Commerce, Calif. The trio were among attendees at Monday’s taping of “The World’s Strongest Man,” now in its 35th year and airing on ESPN and U.K.’s Channel 5. “Of all the shows I’ve done, this is the most fun,” says Frank.