Variety is launching a monthly Russian edition in conjunction with Planeta Inform, tapping into the need for industry info in one of the world’s fastest-growing markets. The first edition will bow in March.
Variety Russia will publish in Russian and in English during international industry events, and it will be distributed to 25,000 entertainment and media executives in film, TV and advertising across Russia and the CIS.
The monthly magazine will be complemented by a weekly Variety Russia email newsletter with regional news.
Catherine Mtsitouridze will be editor-in-chief of Variety Russia. Mtsitouridze has served as CEO of industry org Roskino, art director of the Russian Pavilion in Cannes, and she is a journalist for Russia’s Channel One broadcaster.
Theatrical box office in Russia topped $1 billion for the first time in 2011, growing 20% from the year before. The publication seeks to fill a gap by providing info for the region’s entertainment leaders.
Variety president Neil Stiles said, “The launch of Variety Arabia in 2011 and now Variety Russia in 2012 allows us the opportunity to increase our coverage of these international sectors whilst at the same time providing a local voice with expanded national coverage to these emerging regions.”
Variety editor-in-chief Tim Gray pointed out that for the past several years, Variety has been reporting on the amazing growth of Russian entertainment and its impact on the world industry. “We knew the time was right for a Russian-language version and have found terrific partners, who understand the connection among Variety, the global business and the local industries,” Gray said.
Variety’s London office, supported by staff in Russia and the CIS regions, will manage operations in conjunction with Planeta Inform and its CEO, Dmitry Litvinov. Planeta Inform specializes in film and TV marketing.
“Television, filmmaking and show business are rapidly developing in Russia, so the demand for industry business information is increasing,” Litvinov said. “Our main goal is to make Variety Russia the key source of information for all media industry players, a must-have magazine for professionals in the region.”