Twentieth Century Fox TV has upped Casey Kyber to senior veep of research.

In her new post, Kyber will oversee ratings analysis and track series awareness as well as lead focus group testing of new and returning shows.

“Casey has become a trusted adviser to our development and current programming departments as they strive to make our shows as powerful as they can be,” said Mark Pearson, senior VP of brand and franchise and management. “We rely on both her expertise in analyzing the landscape from a ratings perspective and her invaluable insights and suggestions for that one creative tweak that can take a show from good to great.”

Kyber worked in the research department at CBS before joining 20th TV in 2000.