Showtime ad chief Frank Pintauro dies

Former programmer was executive VP

Showtime Networks executive Frank Pintauro died Sunday, Oct. 7, after a long battle with cancer. He was 61.

Pintauro served as executive vice president, Red Group, overseeing the network’s inhouse ad agency, and as co-head of the cabler’s marketing and creative services department.

“The success of Showtime is due in large part to Frank’s contributions over the past 20 years,” said Showtime Networks chairman-CEO Matthew C. Blank, to whom Pintauro reported. “He was a brilliant creative executive with an amazing work ethic and great integrity.”

Pintauro was instrumental in developing the network’s branding campaigns and oversaw creative for on-air, editorial production, marketing promotion and graphics, animation, digital content and print. Last year, under Pintauro’s leadership, the Red Group was named inhouse creative team of the year by PromaxBDA.

Previously, he was part of the network’s programming department, where he sought properties suitable for development, and was a key player in the development of the network’s family films and the success of Showtime Original Pictures.

Pintauro joined Showtime in 1989, before which he held key positions at NBC Entertainment, ABC News and Hal Riney & Partners.

Pintauro is survived by his wife, Kathy, and sons David and Tony, who works in the creative services department for Showtime Sports.

A funeral mass will be held at St. Andrews Roman Catholic Church in Sag Harbor, N.Y., on Friday, Oct. 12, and interment will follow at St. Andrews Cemetery.

Donations may be made to Memorial Sloan-Kettering Cancer Center in Pintauro’s honor at the following link: http://bit.ly/RaX4xe.