National Assn. of Broadcasters executive David Dziedzic died Saturday of brain cancer at the National Institute of Health in Bethesda, Md. He was 49.

Dziedzic was the NAB’s senior VP of business development, assuming that position in November 2006. He was responsible for most of the organization’s non-dues revenue, including exhibit sales, sponsorship, advertising, member services, merchandise and publications.

“For nearly 15 years, David Dziedzic was central to the success of the NAB Show and helped make it one of the top tradeshow events in the world,” said Chris Brown, NAB exec VP, conventions and business operations. “He took the association to new levels of achievement through his creative leadership of NAB services and membership development outreach.”

Dziedzic joined NAB as senior VP of advertising and services in 1997. Prior to NAB, David was the vice president of marketing for the Texas Rangers. Before that he was the director of special events for Major League Baseball in New York.

Born in Chicago native, Dziedzic graduated from the U. of Notre Dame.

He is survived by his wife Diane and three sons.

The funeral service will be held Wednesday, Jan. 18, at 10:30 a.m., at Our Lady of Good Counsel Church in Vienna, Va. Viewing hours will be 2-4 p.m. and 6-8 p.m. on Tuesday, Jan. 17, at Money & King funeral home in Vienna.

Donations may be made to the National Brain Tumor Society’s Race for Hope, DC (Team Davey Doo) or Life With Cancer Center, 8411 Pennell St., Fairfax, VA 22031.