Lisa Gregorian, chief marketing officer, Warner Bros. Television Group

Women's Impact Report 2012: Executives

Gregorian may have greenlit one of the biggest swag items of all time for one lucky fan: a free trip to space. Aside from busily teaming “Extra!” with Comic-Con, Gregorian and the WBTV team worked with XCOR to set up a giveaway for “The Big Bang Theory” that included the trippy space prize. Gregorian also spearheaded the creation of the Paley Center’s “Television: Out of the Box,” a multimedia exhibit focused on the nearly six decades of TV history for WBTV.

What we should know: “In the end, our business is all about the fans and the viewers. Those who know and understand that are very successful.”

Words of wisdom: “I give this advice to everyone: pick your boss, not your job. I’ve had an incredible career, which in part I owe to fantastic mentors I’ve had along the way.”

Smartphone habits: “I’m about to take a trip around the world at the end of February — it’s the first time I’m taking a month off work. There’s going to be a number of places where my BlackBerry doesn’t work, and that’s OK!”

Life-work balance: “For many years I was a room parent (at school), I was very actively involved. As long as everything was organized in my Outlook appointment section, it was easy. I do have an iPhone in addition to my BlackBerry. Having the iPhone was a visual cue for my son, Rouben — for him, it meant OK, Mommy isn’t going to work right now. I still to this day keep them separate.”

Charitable passion: “I sponsor a women’s leadership program in Ghana called Leading Ladies Network. I wanted to support it because it can make a direct impact in people’s lives, and the long-term goal is having a woman as the head of Ghana.

More Scene

  • LOS ANGELES, CA - JUNE 22:

    SZA Holds Nothing Back in Second Show Since Vocal Injury Scare

    Gregorian may have greenlit one of the biggest swag items of all time for one lucky fan: a free trip to space. Aside from busily teaming “Extra!” with Comic-Con, Gregorian and the WBTV team worked with XCOR to set up a giveaway for “The Big Bang Theory” that included the trippy space prize. Gregorian also […]

  • Tesse Restaurant Opens on L.A.'s Sunset

    Tesse Restaurant Takes on the Challenge of Making the Sunset Strip Hip Again

    Gregorian may have greenlit one of the biggest swag items of all time for one lucky fan: a free trip to space. Aside from busily teaming “Extra!” with Comic-Con, Gregorian and the WBTV team worked with XCOR to set up a giveaway for “The Big Bang Theory” that included the trippy space prize. Gregorian also […]

  • Tiffany Haddish

    MTV Movie and TV Awards: The 10 Standout Moments

    Gregorian may have greenlit one of the biggest swag items of all time for one lucky fan: a free trip to space. Aside from busily teaming “Extra!” with Comic-Con, Gregorian and the WBTV team worked with XCOR to set up a giveaway for “The Big Bang Theory” that included the trippy space prize. Gregorian also […]

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    Gregorian may have greenlit one of the biggest swag items of all time for one lucky fan: a free trip to space. Aside from busily teaming “Extra!” with Comic-Con, Gregorian and the WBTV team worked with XCOR to set up a giveaway for “The Big Bang Theory” that included the trippy space prize. Gregorian also […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    Gregorian may have greenlit one of the biggest swag items of all time for one lucky fan: a free trip to space. Aside from busily teaming “Extra!” with Comic-Con, Gregorian and the WBTV team worked with XCOR to set up a giveaway for “The Big Bang Theory” that included the trippy space prize. Gregorian also […]

More From Our Brands

Access exclusive content