Jim Albright, a longtime advertising copywriter best known for a long-running campaign for Doritos, died of natural causes in Denton, Texas on June 30. He was 77.

He was creative chief and group head at several agencies, including Tracy Locke, Bloom in Dallas and McCann-Erickson, also serving as a producer of commercials tied to the campaigns he created.

At Tracy Locke, Albright and art director Ron McQuien launched the Doritos campaign that ran for 12 years beginning in the 1970s. Actor Avery Schreiber starred in the commercials, which were credited with making the Frito-Lay brand the bestselling product in its category.

Albright also came up with the name for Funyuns.

He also wrote articles for Ad Week and authored the textbook “Creating the Advertising Message” in 1993.

In the early ’80s, Albright became an associate professor in the media department at Southern Methodist U. before teaching advertising and journalism at the U. of Missouri. For the past couple of decades, he was a tenured professor at the U. of North Texas.

Before getting into advertising, Albright practiced law for two years.

Albright was married and divorced several times.

He is survived by seven children, Jim Albright Jr., a photojournalist, Rachel Albright, an operations coordinator at Panavision, Naida Albright, a studio awards consultant, Kate Albright-Hanna, a producer at MSNBC; Adam Albright-Hanna, a writer, Lucky and Becca; nine grandchildren; and his sister.

A gathering to celebrate Jim Albright’s life will be held at DeBerry Funeral Home, 2025 W. University in Denton, Texas, on Friday, July 7, at 11 a.m.