×
You will be redirected back to your article in seconds

Lisa Gregorian, chief marketing officer, Warner Bros. Television Group

Women's Impact Report 2012: Executives

Gregorian may have greenlit one of the biggest swag items of all time for one lucky fan: a free trip to space. Aside from busily teaming “Extra!” with Comic-Con, Gregorian and the WBTV team worked with XCOR to set up a giveaway for “The Big Bang Theory” that included the trippy space prize. Gregorian also spearheaded the creation of the Paley Center’s “Television: Out of the Box,” a multimedia exhibit focused on the nearly six decades of TV history for WBTV.

What we should know: “In the end, our business is all about the fans and the viewers. Those who know and understand that are very successful.”

Words of wisdom: “I give this advice to everyone: pick your boss, not your job. I’ve had an incredible career, which in part I owe to fantastic mentors I’ve had along the way.”

Smartphone habits: “I’m about to take a trip around the world at the end of February — it’s the first time I’m taking a month off work. There’s going to be a number of places where my BlackBerry doesn’t work, and that’s OK!”

Life-work balance: “For many years I was a room parent (at school), I was very actively involved. As long as everything was organized in my Outlook appointment section, it was easy. I do have an iPhone in addition to my BlackBerry. Having the iPhone was a visual cue for my son, Rouben — for him, it meant OK, Mommy isn’t going to work right now. I still to this day keep them separate.”

Charitable passion: “I sponsor a women’s leadership program in Ghana called Leading Ladies Network. I wanted to support it because it can make a direct impact in people’s lives, and the long-term goal is having a woman as the head of Ghana.

Popular on Variety

More Scene

  • Cara Delevingne'Carnival Row' TV show premiere,

    Cara Delevingne Talks Immigration, Taylor Swift's Battle With Scooter Braun

    Cara Delevingne, whose faerie character in “Carnival Row” finds herself washed ashore as a refugee in a foreign land, said she was immediately drawn by the show’s fantastical take on issues of immigration and assimilation. “It’s a cause that I have been involved in for a long time,” Delevingne told Variety at the premiere of [...]

  • John Travolta, Fred Durst. John Travolta,

    John Travolta Recalls Fans Breaking Into His House: 'I Was Scared the First Time'

    Nobody can accuse John Travolta of not being gracious to his fans, whether it’s an autograph, a selfie or, you know, a home invasion or two. “I’ve only had two people that actually invaded my house,” Travolta told Variety at the premiere of “The Fanatic” at the Egyptian Theater on Thursday night. “They were just [...]

  • Sublime Primetime

    How Emmy-Nominated Writers’ Rooms Keep Politics in Mind

    In a world filled with elections, social movements and national tragedies, how open should the doors of a writers’ room actually be? For some of this year’s Emmy-nominated shows, those doors are wide open. Before the 71st annual Primetime Emmy Awards air on Sept. 22, the Writers Guild of America West and Writers Guild Foundation, [...]

  • 50 Cent Power S6 Premiere

    50 Cent, Snoop Dogg & Trey Songz 'Power' Up New York City for Massive Season 6 Premiere

    “Power” is entering its final season, but you would never know if you walked by Madison Square Garden in Manhattan on Tuesday night. Starz pulled out all the stops for its ratings powerhouse “Power,” throwing a massive premiere event, complete with a full-length concert at Madison Square Garden from Curtis “50 Cent” Jackson and a [...]

  • Diane Warren'Late Night' Film Premiere, Arrivals,

    Songs of Hope to Honor Diane Warren, Marc Shaiman, Boi-1da, More at 15th Annual Event

    Cancer research and treatment center City of Hope today announced the initial lineup of presenters and honorees who will celebrate the song and songwriter at its 15th annual Songs of Hope event. Among the music and entertainment industry VIPs in attendance will be veteran executive and producer Clive Davis, producer Boi-1da (Drake, Kendrick Lamar), award-winning [...]

More From Our Brands

Access exclusive content