×
You will be redirected back to your article in seconds

Keeping the Food Network cooking

Women's Impact Report 2012

Under Johnson and Fogelson, the Food Network has turned in some of its highest ratings ever with an average nightly audience of 1.3 million despite increasing fragmentation and tough competition. The Cooking Channel spinoff has also been a hit, while the Food Network magazine is drawing readers even as the publishing industry lags. The flagship network, home to Rachael Ray, Alton Brown, Bobby Flay and Giada De Laurentiis, continues to launch star chefs and Fogelson herself has eight years and counting as a judge on “Next Food Network Star.” The Food Network has two big jobs and is doing both with panache: It’s a power brand and an entertainment destination, with auds that can but don’t need to overlap. Over the past year, it published a digital cookbook and launched a series of well-received apps, and now boasts the top two paid culinary apps on iTunes. “We are a real brand. Everybody says they are a brand, but we really are,” says Johnson.

BROOKE JOHNSON
President, Food Network
Brand building: “Since food and cooking have evolved into such an important form of connection and expression, Food Network and Cooking Channel have fans who view us as more than just a traditional programming destination. We are a resource and service, part of their everyday. Our on-air talent is like extended family. Our audience is very vocal with feedback about their family. I like that many of the faces on our networks have day jobs and businesses beyond our programming.”
Smartphone on vacation? “Yes. Always. My personal way of staying current is to stay informed. To turn off 100% would beget an email forest backlog in need of way too much pruning to ever enjoy a vacation without worry.”
Work week: “With some device always on or near, it feels like we never stop. But a good estimate would be 50-60 hours a week.”
Life-work balance: “Make time for that which is important to you. Find a work environment that is supportive of family and know that it really can all work together well.”
Charitable passion: Share Our Strength, which fights childhood hunger, and Food Bank NYC.”

SUSIE FOGELSON
Senior VP, Food Network
Inside scoop: “The role that marketing plays in our business. It’s about connecting your brand to an audience. Somewhat unique perhaps for brands like Food Network and Cooking Channel, our marketing is not a singular tune-in/ratings play. It’s about varying touch-points and deeper consumer engagement; that creates depth in our connection to fans through any marketing story we set out to tell.”
Smartphone habits: “I make a concerted effort to only check once per day (on vacation).”
Life-work balance: “Balance isn’t a box you check. You just hope at the end of a week that you’ve done justice to it all.”
Charitable passions: Share Our Strength’s No Kid Hungry. Every child has a right to a wholesome breakfast. As a mother with two young girls, the idea that they would ever be hungry or that any child would be unsure where his or her next meal may be coming from makes it very clear for me that kids everywhere need us.”

More Scene

  • Director Peter JacksonWarner Bros. Pictures THEY

    Peter Jackson Talks Transition From 'Hobbit' Movies to World War I Documentary

    Peter Jackson remains a bit astounded at his transition four years ago from the Shire of Middle Earth to the French battlefields of World War I. Jackson introduced his documentary “They Shall Not Grow Old” Friday night at the Linwood Dunn Theatre in Hollywood, four weeks after it aired on Armistice Day on the BBC. [...]

  • Hillary Clinton'Network' play opening night, New

    Hillary Clinton Attends Opening of Broadway's 'Network'

    A 1976 film might not be expected to translate seamlessly to Broadway in 2018, but for the cast and creative team behind “Network,” which premiered Thursday night with Hillary Clinton in the audience, the story still feels uncomfortably close to home. “It was a satire then, and now it’s documentary realism,” said Lee Hall, who [...]

  • Children's Defense Fund

    Angela Bassett, Conan O'Brien Honor Young Students at Children's Defense Fund Gala

    Awards season may be right around the corner, but on Thursday, Hollywood took a break from the glitz and glam to celebrate five high school students who have excelled academically despite facing extreme adversity both at home and in the classroom. The 29th annual Beat the Odds Awards ceremony at the Skirball Cultural Center featured [...]

  • Dolly Parton attends the world premiere

    Dolly Parton Hopes to Perform 'Dumplin'' Song at the Golden Globes

    It’s not easy to upstage Jennifer Aniston. But everyone at Thursday night’s premiere of her new Netflix flick, “Dumplin’,” seemed to be singing the praises of Dolly Parton, who earlier in the day received a Golden Globe nomination for “Girl in the Movies,” one of half a dozen new songs she wrote for the film. [...]

  • Lena WaitheVariety's Power of Women, Arrivals,

    Who Lena Waithe Thinks Should Replace Kevin Hart as Oscar Host

    Lena Waithe thinks Kevin Hart could have handled his Oscar debacle in a much better way. “I kind of wish that he would have taken a moment to let it be a teachable moment and to say, ‘Hey, what I said wasn’t right and I want to make that right,’ not just to keep the [...]

  • Christie Brinkley32nd Annual Footwear News Achievement

    Christie Brinkley at 64: 'Women My Age Cannot Allow the Numbers to Define Them'

    Christie Brinkley may be turning 65 next year, but don’t you dare try to tell her what she should — or shouldn’t — wear. “I think women my age cannot allow the numbers to define them. We need to constantly redefine the number,” Brinkley told Variety on Tuesday at the Footwear News Achievement Awards in New [...]

  • Gerard Butler, Haim Saban and Cheryl

    Why Haim and Cheryl Saban's $50 Million Donation to Academy Museum Almost Didn't Happen

    Haim and Cheryl Saban’s $50 million donation has landed them their name on the Academy Museum of Motion Pictures building on Miracle Mile in Los Angeles, but the billionaire philanthropists’ contribution to the project almost didn’t happen. During Tuesday’s unveiling of the restored exterior of the new Saban Building (formerly the historic May Company department [...]

More From Our Brands

Access exclusive content