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DeGeneres: Popularity of amiable host continues to grow

Comedy Impact Report 2012: Talk Show - Ellen DeGeneres

In 2003 “The Ellen DeGeneres Show” premiered on NBC-owned and operated stations across the country. Now in its 10th season, viewers are still responding to its amiable host.

In September, the show earned its best premiere-week tallies, rating as the No. 1 daytime talker in women 25-54 (1.6 rating) and No. 2 in total viewers (3.30 million). In addition to commercial acclaim, “Ellen” has garnered plenty of critical success, including multiple Daytime Emmy Awards.

DeGeneres’ work doesn’t stop there. Her multiplatform career involves not just TV, but film, branding, music and books. In 2010, the former “American Idol” judge signed an exclusive multiyear pact with Warner Bros. to enter into scripted, reality and social-media worlds via her shingle, A Very Good Production. After a summer test run, it was announced in September that Bethenny Frankel’s eponymous talkshow, which DeGeneres’ shingle produces, will launch nationally on Fox stations in 2013.

In addition, the banner recently sold two untitled, single camera comedies to both NBC and Fox.

Next up for DeGeneres is Pixar’s “Finding Nemo 2,” slated for 2016, in which she plans to voice Dory again.

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