New deal keeps country kudos on CBS

Academy of Country Music Awards sets new 10-year deal

CBS has inked a new 10-year deal with the Academy of Country Music and Dick Clark Prods. to keep the annual Academy of Country Music Awards on the network through 2021.

CBS does well with the awards show, which has become a tentpole for the network since it began airing the kudocast in 1998. Viewing last year was up from the year before, and the show won its time period in total audience and key demos.

“The Academy of Country Music represents a highly valued partnership for our company, and the awards show is one of the marquee broadcasts on our network,” said CBS Corp. CEO Leslie Moonves. “It is an entertainment event that continues to grow in scope and popularity.”

“The academy has been home at CBS for 14 years, and we’re thrilled to continue that winning partnership over the next decade,” added Bob Romeo, CEO of the Academy of Country Music.

In addition to the annual awards telecast, the new pact includes the continued broadcast of two-hour ACM specials.

CBS Corp. will support the show and specials with promotions and programming across its range of media and entertainment assets, including radio, online, broadcast and local television.

Nominations for the 47th annual awards will be announced Thursday. Show will air live from the MGM Grand Garden Arena in Las Vegas on Sunday, April 1, hosted by Reba and Blake Shelton.