Concert giant Live Nation Entertainment has acquired electronic dance music promoter Hard Events. Financial terms of the deal were not disclosed.
The Los Angeles-based Hard, founded by Gary Richards in 2007, organizes the flagship Hard Summer Music Festival in Los Angeles, as well as events in Miami, New York and Toronto. This year’s edition is scheduled for Aug. 3-4, and features Skrillex, Bloc Party and Miike Snow.
As revenues for dance music festivals have continued to rise over the past several years, LNE has been keen to enter the largely indie promoter-dominated realm. The Hard acquisition follows LNE’s purchase of veteran Brit EDM promoter Cream Holdings — organizer of the Creamfields Music Festival — earlier this year (Variety, May 9, 2012). In that case, Cream founder James Barton joined Live Nation as president of its electronic music division.
Richards will continue to run Hard, reporting to Barton.
Popular on Variety
Questions the 'Game of Thrones' Cast Can't Wait to Never Be Asked Again
'Game of Thrones' Cast Pick the Best Death Scenes
'Game of Thrones' Cast Relives Their Wildest Fan Encounters
Taron Egerton Calls Paramount's Attempt to Cut Out 'Rocketman' Gay Sex Scene 'Nonsense'
'Shazam's' Zachary Levi Credits Self-Love for His Success
Linda Hamilton Calls Last Three 'Terminator' Movies 'Forgettable'
Michelle Wolf Roasts Trump for Skipping Third Correspondents' Dinner
Hugh Jackman Was Rejected From His High School Production of 'The Music Man'
Watch Bette Midler's Impassioned Plea for a More Just, Civilized and Loving Planet
Christiane Amanpour: 'We Are Bludgeoned Over the Head by Untruthful Trope of Fake News'
“Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]
Parents just do understand the importance of Coachella. Jaden Smith was joined in the Sahara tent Friday night by father Will for a performance of “Icon” — as Instagrammed by the proud papa. The footage of Will Smith rapping was shot by Jaden, who turns his smartphone camera around just long enough to photobomb his [...]
Anderson .Paak & the Free Nationals took the Coachella stage at the second weekend of the storied fest as the sun descended, but the musician’s fiery set was more than enough to light up the audience. The performance, which featured pyrotechnics including fireworks and flames alongside the rapper’s slinky stage moves, was relatively heavy on [...]
The troubled Woodstock 50 festival has run into more difficulties, as multiple sources told Variety late Friday that the April 22 on-sale date for the event has been postponed. Agents for artists scheduled to perform at the festival — which include Jay-Z, Dead & Company, Chance the Rapper, Miley Cyrus, Imagine Dragons and Halsey — [...]
SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]
Adam Lambert famously launched his career on “American Idol” a decade ago performing a brilliant audition of Queen’s “Bohemian Rhapsody.” He wrapped that amazing eighth season performing with the band on the season finale, and years later earned his current spot as the front man touring as Queen + Adam Lambert. On April 28, Lambert comes full circle as he steps [...]
Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]