Forging a new force in digital music distribution for independent labels and wholesalers, aggregators the Orchard and IODA (the Independent Online Distribution Alliance) are merging.
Financial terms of the deal were not announced, but the firms will operate under the Orchard name.
Orchard CEO Brad Navin will become chief exec of the combined enterprise, while IODA CEO Kevin Arnold will take an advisory role on the company’s board of directors.
Founded in New York in 1997, the Orchard includes Barsuk, Cleopatra, Daptone, Frenchkiss and Nuclear Blast among its distributed labels. IODA, founded in the Bay Area in 2003, handles Allegro Distribution, Arts & Crafts, Cosmos Music Group and the London Symphony Orchestra, among others.
Combined company will service the full spectrum of online music, mobile platforms and video services, including iTunes, Amazon, Vevo and Hulu, as well as key physical retailers like Best Buy, Target and Newbury Comics.
Navin said in a statement: “The Orchard and IODA were both founded to maximize opportunities for independent labels and artists. This deal opens doors for everyone by creating the preeminent platform for distribution, sales and marketing. We’re combining two talented teams supported by a scalable infrastructure, which will give us more flexibility than ever to stay focused on our clients while continuing to work with the independent label community to improve the future of the industry.”
“Both IODA and the Orchard have played an important role in changing the way independent rightsholders take advantage of the new digital economy,” Arnold said. “By joining forces, independents around the world will benefit from the global reach and robust technology of the newly combined company.”