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Broadway play “Stick Fly,” which hasn’t managed to stick with Broadway auds, will shutter later this month.

New play by Lydia R. Diamond earned lukewarm-to-positive reviews, but despite a cast of recognizable faces and a producing assist from Alicia Keys, the production proved unable to sustain B.O. in a Broadway season that has shaped up to be unusually crowded with new plays.

Since the show began previews Nov. 20, weekly B.O. has only rare topped $300,000. In recent weeks, weekly attendance has hovered in the range of 60%.

Dule Hill, Mekhi Pfifer, Tracie Thomas, Ruben Santiago-Hudson, Rosie Benton and Condola Rashad star in a staging helmed by Kenny Leon, whose Rialto production of Samuel L. Jackson-Angela Bassett topliner “The Mountaintop” finished up its run last month.

“Stick Fly,” about a well-to-do African American family spending a weekend at their summer home in Martha’s Vineyard, took a circuitous route to Broadway, bowing in Chicago in 2006. The title went on to become frequently produced at U.S. regionals in cities including L.A. and Princeton prior to a Leon-helmed co-production from Boston’s Huntington Theater and D.C.’s Arena Stage.

Broadway version of that co-production comes from a producing team that includes Nelle Nugent, Keys, Samuel Nappi, Reuben Cannon, Charles Salameno and the Huntington, among others.

“Stick Fly” closes Feb. 26 at the Cort Theater.