Gotham-based legit production company Daryl Roth Prods. has launched a licensing division, tapping former Disney Theatrical Prods. exec Michael Barra to be senior veep of Daryl Roth Theatrical Licensing.

The new division will oversee a catalog of titles that have been produced by DRP and Roth, whose Broadway credits include “The Normal Heart” and tuner “Kinky Boots” (currently playing a pre-Rialto run in Chicago). The licensing org will oversee a catalog of properties made up primarily of Roth’s Off Broadway work, including Nora and Delia Ephron’s “Love, Loss and What I Wore,” Jon Marans’ “The Temperamentals,” Will Eno’s “Thom Pain (Based on Nothing)” and a number of plays by Charles Busch, including “The Divine Sister” and “Die Mommie Die!” Additionally, company will handle the rights to the kids’ tuners that will being playing at Roth’s DR2 Theater later this fall, starting with “The Velveteen Rabbit” and “Bunnicula,” and could also facilitate in licensing some of the producer’s Broadway titles.

The division will aim to license Roth Prods. properties to pro and amateur legit troupes, as well as explore adaptations in film, TV and digital.

Barra has worked for Disney both in Burbank and in Gotham, where he led Disney Theatrical’s business development and franchise management activities. At DRP he’ll manage the theatrical licensing and intellectual property rights of the catalog.

Roth, a regular Main Stem producer, also maintains a steady stream of Off Broadway output and owns two Off Broadway venues, the Daryl Roth Theater and the DR2.