‘Phantom’ hits mark, boosts biz

Overall Rialto sales see a slight uptick

The publicity garnered by “The Phantom of the Opera” over its 10,000th performance a couple of weeks ago may be paying off: The 24-year-old Broadway stalwart saw sales spike in Week 39 (Feb. 20-26), standing out in a frame that proved relatively healthy for most of the Rialto.

Phantom” ($985,906) was up more than $180,000, or 23%.

Adding to the pot were robust returns for “Death of a Salesman” ($692,172 for seven perfs); the revival broke a B.O. record at the Barrymore Theater in its second week of previews. The production turns consumer heads with a well-known title and a cast that includes Philip Seymour Hoffman and Andrew Garfield.

“How to Succeed in Business Without Really Trying” ($823,986) saw a notable rise, with the musical revival probably starting to benefit from the incipient cycle of academic breaks that can bring out the youthful fans of Nick Jonas, the production’s most recent topliner.

Stick Fly” ($449,964), meanwhile, got a push from last-minute biz in its final frame on the boards, climbing 23%.

Overall, sales were up slightly, climbing about $245,000 to $20.3 million for the 26 shows on the boards. Attendance was up around 7,000 to 217,156.

The 17 musicals grossed $16,225,943 for 79.9% of the Broadway total, with attendance of 167,119 and an average paid admission of $97.09.

The nine plays grossed $4,089,267 for 20.1% of the Broadway total, with attendance of 50,037 and an average paid admission of $81.72.

Popular on Variety

More Legit

  • David-Alan-Grier-Blair-Underwood

    David Alan Grier and Blair Underwood to Star in 'A Soldier's Play' on Broadway

    David Alan Grier and Blair Underwood will star in a Broadway production of Pulitzer-Prize winning drama “A Soldier’s Play.” The play, written by Charles Fuller, is set in 1944 and follows a murder mystery centered around the death of black Sergeant Vernon C. Waters (played by Grier) who is found on a Louisiana army base. [...]

  • The Inheritance review

    'The Inheritance' Announces Broadway Cast

    After an Olivier-winning run in London, “The Inheritance” is gearing up for its Broadway debut. The two-part epic has set the cast for its transfer from the West End to the Great White Way. John Benjamin Hickey, Paul Hilton, Samuel H. Levine, Andrew Burnap and Kyle Soller are among the cast members reprising their roles [...]

  • Patrick Page, Amber Grey, Eva Noblezada,

    'Hadestown' Announces 2020 National Tour

    ‘Hadestown’, the eight-time Tony award winning Broadway musical, is set for a national tour in 2020. The show will stop in more than 30 cities including Denver, Houston, Los Angeles, Minneapolis, New Orleans, and more. The musical is a stage adaptation of the Greek myths of Orpheus and Eurydice and King Hades and his wife [...]

  • Jake Gyllenhaal

    Listen: Why Jake Gyllenhaal Is His 'Best Self' in the Theater

    Looking for the best possible version of Jake Gyllenhaal? You’ll find it onstage, according to the actor himself. Listen to this week’s podcast below: “I am my best self when I’m working in the theater,” Gyllenhaal said on the latest episode Stagecraft, Variety’s theater podcast, on which he appeared with Carrie Cracknell, the director of [...]

  • Photo: Jeremy Daniel

    'The Lightning Thief: The Percy Jackson Musical' Gets Broadway Run

    “The Lightning Thief: The Percy Jackson Musical” is Broadway bound. The musical adaptation of the franchise about a teenager who discovers he’s the son of Poseidon hits the Great White Way on Sept. 20 ahead of an Oct. 16 opening night. It comes on the heels of an extensive, nationwide tour that took the show [...]

  • Tom Sturridge Jake Gyllenhaal

    Jake Gyllenhaal and Tom Sturridge Celebrate 'Sea Wall/A Life' With Star-Studded Opening Night

    A star-studded audience looked on as Jake Gyllenhaal and Tom Sturridge returned to the stage for their double monologue performance in “Sea Wall/A Life.” Theater-goers and celebs including Anne Hathaway, Tom Hiddleston and John Mulaney gathered in Manhattan’s Hudson Theatre for opening night, celebrating a show tackling grief, birth and death through the eyes of [...]

More From Our Brands

Access exclusive content