Brit director Jamie Lloyd is the latest legit creative to partner with U.K.-based Ambassador Theater Group in hanging out his own shingle.

Jamie Lloyd Prods. will focus on creating stage fare — including new titles, classics and tuners — for the English-speaking markets in which ATG has an interest, including London, the U.K. regions, North America and Australia. Producer, presenter and venue owner ATG is the largest theater owner-operator in the U.K., with 39 houses as well as a ticketing arm.

The deal with Lloyd is the latest in a string of partnerships with creatives and producers including American director Jerry Mitchell and producer Tali Pelman. Earlier this year ATG also launched a U.K. touring production company, Theater Royal Brighton Prods., to take advantage of surging legit biz in the Blighty regions.

Credits for helmer Lloyd, formerly associate director at London’s Donmar Warehouse and an associate artist at Headlong, include the world preem of Alexi Kaye Campbell’s “The Pride” and the recent Old Vic production of “The Duchess of Malfi” toplined by Eve Best. He’s currently in rehearsal for his U.S. debut, the Roundabout Theater Company’s upcoming Broadway revival of “Cyrano de Bergerac” starring Douglas Hodge.