‘Elf’ musical returns to Broadway

Warners-produced musical sets holiday run at Hirschfeld Theater

Warner Bros. Theatrical Ventures has confirmed a Broadway return for the musical “Elf,” set for a yuletide run at the Hirschfeld Theater.

News of the nine-week run produced in association with Unique Features, had been expected. But a handful of logistical details and loose ends, which have now all been tied up, had kept producers from announcing the return of the production, which initially bowed at the Hirschfeld in 2010.

Elf” proved a strong seller during the 2010 holiday frame, especially in the weeks between Thanksgiving and Christmas, when holiday tourism causes Rialto box office to spike. The show’s weekly B.O. topped the million-dollar mark for six of its nine weeks on the boards, breaking what had been the box office record at the Hirschfeld three times.

This season, however, the musical faces an unusual spate of competing holiday shows, with “A Christmas Story” lined up for a Broadway run at the Lunt-Fontanne, “Dr. Seuss’ How the Grinch Stole Christmas” set to play the Madison Square Garden theater space and the Rockettes’ “Radio City Christmas Spectacular” returning for another edition of its annual holiday offering.

The original creative team of “Elf,” led by helmer Casey Nicholaw (“The Book of Mormon”), returns for the show’s second Gotham stint. No casting has yet to be set.

Tuner, adapted from the 2003 New Line comedy that starred Will Ferrell, has a book by Thomas Meehan and Bob Martin, with songs by composer Matthew Sklar and lyricist Chad Beguelin.

“Elf” plays the Hirschfeld Nov. 9-Jan. 6. The new musical adaptation of “Kinky Boots” is generally expected to follow “Elf” into the venue for an opening in the spring.

More Legit

  • Alexander Dinelaris

    'Jekyll and Hyde' Movie in the Works Based on Broadway Musical

    The Broadway musical “Jekyll and Hyde” is getting the movie treatment from Academy Award winner Alexander Dinelaris. Dinelaris, who is writing and producing the adaptation, won an Oscar for the “Birdman” script and was a co-producer on “The Revenant.” He is producing “Jekyll and Hyde” as the first project under his New York-based development company, [...]

  • Sam Mendes

    Listen: The 'Balls-Out Theatricality' of Sam Mendes

    If you find yourself directing a Broadway play with a cast so big it includes a goose, two rabbits, more kids than you can count and an actual infant, what do you do? If you’re Sam Mendes, you embrace the “balls-out theatricality” of it all. Listen to this week’s podcast below: “There is a kind [...]

  • James Corden Tony Awards

    James Corden to Host 2019 Tony Awards (EXCLUSIVE)

    James Corden has been tapped to once again host the Tony Awards, Variety has learned exclusively. “The Late Late Show” host previously emceed the annual theater awards show in 2016, and won the Tony for best actor in a play for his performance in “One Man, Two Guvnors” in 2012. “I’m thrilled to be returning to [...]

  • Frozen review Broadway

    ‘Frozen’ the Musical Opening in London in 2020

    “Frozen” the musical is coming to London and will open in the West End in fall 2020. The Michael Grandage-directed Disney Theatrical Productions stage show has been on Broadway for a year. Grandage’s production is now set to re-open Andrew Lloyd Webber’s refurbished Theatre Royal Drury Lane. Kristen Anderson-Lopez and Robert Lopez are behind the [...]

  • Nantucket Sleigh Ride review

    Off Broadway Review: John Guare's 'Nantucket Sleigh Ride'

    Anyone who doesn’t have a cottage on the Cape or the Islands, as they say in Massachusetts, might be puzzled by the title of John Guare’s new play.  “Nantucket Sleigh Ride” is no Revere Beach amusement park ride, but an old whaling term for the death throes of a whale that is still attached to [...]

  • Kiss Me Kate review

    Broadway Review: 'Kiss Me, Kate'

    No, Kate doesn’t get spanked. And for those wondering how the dicey ending of “Kiss Me, Kate” — that musical mashup of “The Taming of the Shrew” and backstage battling exes — would come across in these more sensitive times, well, that’s also been reconsidered for the Roundabout Theatre Company’s Broadway revival of the Cole [...]

  • Betrayal review Tom Hiddleston

    West End Review: Tom Hiddleston in 'Betrayal'

    It takes three to tango, and Jamie Lloyd’s “Betrayal” completely grasps that. Having made it his mission to modernize the way we stage Harold Pinter’s plays, his chic, stripped-down staging starring Tom Hiddleston as a cuckolded husband might be his best attempt yet. Pared back and played out on an empty stage, this masterful play [...]

More From Our Brands

Access exclusive content