×
You will be redirected back to your article in seconds

‘Elf’ musical returns to Broadway

Warners-produced musical sets holiday run at Hirschfeld Theater

Warner Bros. Theatrical Ventures has confirmed a Broadway return for the musical “Elf,” set for a yuletide run at the Hirschfeld Theater.

News of the nine-week run produced in association with Unique Features, had been expected. But a handful of logistical details and loose ends, which have now all been tied up, had kept producers from announcing the return of the production, which initially bowed at the Hirschfeld in 2010.

Elf” proved a strong seller during the 2010 holiday frame, especially in the weeks between Thanksgiving and Christmas, when holiday tourism causes Rialto box office to spike. The show’s weekly B.O. topped the million-dollar mark for six of its nine weeks on the boards, breaking what had been the box office record at the Hirschfeld three times.

This season, however, the musical faces an unusual spate of competing holiday shows, with “A Christmas Story” lined up for a Broadway run at the Lunt-Fontanne, “Dr. Seuss’ How the Grinch Stole Christmas” set to play the Madison Square Garden theater space and the Rockettes’ “Radio City Christmas Spectacular” returning for another edition of its annual holiday offering.

The original creative team of “Elf,” led by helmer Casey Nicholaw (“The Book of Mormon”), returns for the show’s second Gotham stint. No casting has yet to be set.

Tuner, adapted from the 2003 New Line comedy that starred Will Ferrell, has a book by Thomas Meehan and Bob Martin, with songs by composer Matthew Sklar and lyricist Chad Beguelin.

“Elf” plays the Hirschfeld Nov. 9-Jan. 6. The new musical adaptation of “Kinky Boots” is generally expected to follow “Elf” into the venue for an opening in the spring.

More Legit

  • Tracy Letts

    Tracy Letts' Comedy 'The Minutes' to Hit Broadway in 2020

    Playwright Tracy Letts’ comedy “The Minutes” will hit the Broadway stage in Feb. 2020. “The Minutes,” written by actor, producer and playwright Letts, is a comedy taking a look at the current state of American politics through the lens of a small, fictional town called Big Cherry. The play is set in a city council [...]

  • Jamie Forshaw Tapped as Executive Producer

    Jamie Forshaw Tapped as Executive Producer of MWM Live (EXCLUSIVE)

    Jamie Forshaw has been named executive producer of MWM Live, Variety has learned. The theater veteran most recently served as VP of production for Andrew Lloyd Webber’s Really Useful Group. In his new role, he will oversee MWM Live’s slate of stage productions with an emphasis on expanding the division’s work on Broadway. MWM Live [...]

  • A Midsummer Night's Dream review

    London Theater Review: 'A Midsummer Night's Dream'

    “A Midsummer Night’s Dream” can be many things. There are earthy “Dreams,” airy “Dreams,” saucy “Dreams” and sweet “Dreams.” It’s Shakespeare’s most malleable play. Nicholas Hytner’s new staging strives to set itself apart, plunging its immersive audience into a festival-style fairy kingdom and casting the ethereal, white-blonde Gwendoline Christie (fresh off “Game of Thrones”) as [...]

  • Audra McDonald Frankie and Johnny

    Listen: How Audra McDonald Faced Her Fear in 'Frankie and Johnny'

    When producers offered Audra McDonald a role in “Frankie and Johnny in the Clair de Lune” opposite Michael Shannon, she immediately said yes. Then she remembered the nude scene. Listen to this week’s podcast below: “Hell, yes, there was trepidation,” the Tony-winning actress said on the new episode of Stagecraft, Variety’s theater podcast. “I was [...]

  • A Strange Loop review

    Off Broadway Review: 'A Strange Loop'

    “No one cares about a writer who is struggling to write,” sings the anxiety-ridden lead character in Michael R. Jackson’s sometimes exhilarating, sometimes exasperating new musical, “A Strange Loop,” at Playwrights Horizons. The abundantly talented Jackson takes the otherwise tired trope of the young, poor and sensitive artist trying to discover his true self and [...]

  • Richard E Grant Everybody's Talking About

    Richard E. Grant to Play Former Drag Queen in 'Everybody's Talking About Jamie'

    Oscar-nominated actor Richard E. Grant will portray a former drag queen and mentor in “Everybody’s Talking About Jamie,” the movie adaptation of the British stage musical. “Catastrophe” co-creator and star Sharon Horgan and “Happy Valley” star Sarah Lancashire have also joined the film. Max Harwood will play the titular role of Jamie, a role inspired [...]

  • The Secret Life of Bees review

    Off Broadway Review: 'The Secret Life of Bees'

    There’s a sweet sense of sisterhood that’s simply divine in “The Secret Life of Bees,” the heartwarming new musical at the Atlantic Theater Company based on Sue Monk Kidd’s bestselling 2002 coming-of-age novel, set in South Carolina in 1964 amid Civil Rights struggles. (A 2008 film adaptation starred Dakota Fanning and Queen Latifah.) The feeling [...]

More From Our Brands

Access exclusive content