Broadway gets weekend bump

Holiday spurs the week's box office

Broadway perked up for Presidents’ Day, with the long weekend’s spike in tourist traffic pushing B.O. up by almost 30% compared to the prior frame.

Also adding to the pot was the bow of two new offerings including “Death of a Salesman” ($613,569 for six perfs), the Philip Seymour Hoffman starrer that pulled in solid numbers for a first week and played to auds that approached 90% of capacity. The brief run of solo outing “Shatner’s World: We Just Live in It” ($305,705 for six) also bowed, playing two previews and four regular perfs including opening.

Except for “The Book of Mormon” ($1,473,606), which held steady, every single production on the boards reported gains, many of them significant.

The heftiest chunk of change, of course, was pulled in at the top-ticket hits including “Wicked” ($1,903,024), “Spider-Man: Turn Off the Dark” ($1,709,139) and “The Lion King” ($1,665,141), which climbed by more than $300,000 each. Buoyed in part by the increasing prevalence of premium pricing as well as Broadway’s consistently rising ticket prices across the board, “Wicked” came within spitting distance of the $2 million mark, an achievement that, in the olden days of a few years ago, used to be reserved for B.O.-busting major holidays such as Thanksgiving.

A consistent indicator of the tourist tides of the Main Stem, “Mary Poppins” ($933,549) rose by 40%, while mid-charting tuners “Sister Act” ($674,710) and “Chicago” ($622,523) stepped up by more than 50% each. “The Phantom of the Opera” ($804,109), “Mamma Mia!” ($788,253) and “Memphis” ($700,497) also posted robust gains.

Even some of the Street’s slower sellers benefitted, particularly play “Stick Fly” ($365,277). The number in itself wouldn’t turn heads, but compared to the previous sesh the tally was up by 86% in a bump also prodded by the imminent closing Feb. 26. Another production usually on the lower end of the chart, “Godspell” ($394,072), ascended 41%.

Not all shows reported major gains, with productions including “Porgy and Bess” ($858,959) and “How to Succeed in Business Without Really Trying” ($739,615) seeing more moderate rises in sales.

Overall Rialto cume climbed $4.4 million to $20.1 million for 26 shows on the boards. Attendance was up by 35,000 to almost 210,000, or about 85% of overall capacity.

More Legit

  • Joe Morton

    Joe Morton, Daphne Rubin-Vega Among Rebel Verses Guest Performers (EXCLUSIVE)

    Broadway perked up for Presidents’ Day, with the long weekend’s spike in tourist traffic pushing B.O. up by almost 30% compared to the prior frame. Also adding to the pot was the bow of two new offerings including “Death of a Salesman” ($613,569 for six perfs), the Philip Seymour Hoffman starrer that pulled in solid […]

  • The Lehman Trilogy review

    London Theater Review: 'The Lehman Trilogy,' Directed by Sam Mendes

    Broadway perked up for Presidents’ Day, with the long weekend’s spike in tourist traffic pushing B.O. up by almost 30% compared to the prior frame. Also adding to the pot was the bow of two new offerings including “Death of a Salesman” ($613,569 for six perfs), the Philip Seymour Hoffman starrer that pulled in solid […]

  • elizabeth perkins First Time in Variety

    Elizabeth Perkins on Her Early Film, Stage Roles

    Broadway perked up for Presidents’ Day, with the long weekend’s spike in tourist traffic pushing B.O. up by almost 30% compared to the prior frame. Also adding to the pot was the bow of two new offerings including “Death of a Salesman” ($613,569 for six perfs), the Philip Seymour Hoffman starrer that pulled in solid […]

  • 'Mary Page Marlowe' Review: Tatiana Maslany

    Off Broadway Review: 'Mary Page Marlowe'

    Broadway perked up for Presidents’ Day, with the long weekend’s spike in tourist traffic pushing B.O. up by almost 30% compared to the prior frame. Also adding to the pot was the bow of two new offerings including “Death of a Salesman” ($613,569 for six perfs), the Philip Seymour Hoffman starrer that pulled in solid […]

  • Bruce Springsteen on Broadway

    Bruce Springsteen Plays First-Ever Encore at Broadway Show (Watch)

    Broadway perked up for Presidents’ Day, with the long weekend’s spike in tourist traffic pushing B.O. up by almost 30% compared to the prior frame. Also adding to the pot was the bow of two new offerings including “Death of a Salesman” ($613,569 for six perfs), the Philip Seymour Hoffman starrer that pulled in solid […]

  • Orphan Black

    Listen: Tatiana Maslany Would Do an 'Orphan Black' Reunion on One Condition

    Broadway perked up for Presidents’ Day, with the long weekend’s spike in tourist traffic pushing B.O. up by almost 30% compared to the prior frame. Also adding to the pot was the bow of two new offerings including “Death of a Salesman” ($613,569 for six perfs), the Philip Seymour Hoffman starrer that pulled in solid […]

More From Our Brands

Access exclusive content