×

Broadway gets case of winter blues

Attendance, sales down at most shows

Broadway sustained its worst sesh since the first frame of 2012, with overall box office tumbling more than $3.4 million in Week 40 (Feb. 27-March 4) and attendance down by nearly 25,000, despite the addition of two previewing productions.

The bad B.O. mojo was spread pretty evenly among the 27 shows on the boards, with only “The Book of Mormon” ($1,493,754 — up 2% and setting yet another house record at the Eugene O’Neill) and just-shuttered “The Road to Mecca” ($250,244 — a 14% uptick in its final week) increasing their haul.

If there was a silver lining, it was in previewing productions. The Philip Seymour Hoffman-toplined revival of Arthur Miller’s “Death of a Salesman” ($661,262 in seven perfs) cracked the top 10 list ahead of its March 15 opening, down only 4%. Tuners “Once” ($525,050) and “Jesus Christ Superstar” ($370,699 for four perfs) also opened strong.

The overall Broadway cume was $16,890,525, an increase of almost $2 million against the same time last year, when 26 shows were running. Attendance stood at 192,998, or 75.7% capacity.

Popular on Variety

The 19 musicals grossed $13,619,177 for 80.6% of the Broadway total, with attendance of 153,387 and an average paid admission of $88.79.

The eight plays grossed $3,271,345 for 19.4% of the Broadway total, with attendance of 39,611 and an average paid admission of $82.59.

More Legit

  • Gregg Smith, Dancer and Choreographer Assistant,

    Gregg Smith, Dancer and Choreographer Assistant, Dies at 73

    Gregg Smith, a dancer, casting director and assistant choreographer who had a long association with director Kenny Ortega, has died. He was 73. Smith died on Jan. 1. The industry veteran worked as a performer in the national touring company of the musical “Hair” and in a Los Angeles production of “Jesus Christ Superstar.” He [...]

  • Frozen review musical

    Warmth and Humor Pervade Pantages Production of 'Frozen' the Musical

    In 2013, Disney’s “Frozen” hit screens like a 100 mile-per-hour snowball, sparking a pop cultural phenomenon in which little girls and boys pranced about dressed in Anna and Elsa and Olaf costumes while belting aloud “Let It Go,” Elsa’s feminist anthemic response to ice powers rendering her a societal outcast. The animated movie won two [...]

  • My Name Is Lucy Barton review

    'My Name is Lucy Barton': Theater Review

    Laura Linney is in love. Just watch the radiant expression on her face as she wraps her arms around the character of Lucy Barton, a role she played in two separate engagements at the Bridge Theater in London, and is now reprising on Broadway in “My Name is Lucy Barton.” The feeling is obviously mutual, [...]

  • 'Broadway Profiles with Tamsen Fadal' to

    'Broadway Profiles with Tamsen Fadal' to Air Weekly, Syndicate Nationally (EXCLUSIVE)

    “Broadway Profiles with Tamsen Fadal” will become nationally syndicated, marking a first for a program about the Great White Way. Beginning in fall 2020, the monthly show will increase frequency to air weekly. The show is hosted and executive-produced by 12-time Emmy Award winner Tamsen Fadal, a news anchor at WPIX, the channel that initially [...]

  • Laura Linney My Name Is Lucy

    Listen: What Laura Linney Learns From Bad Shows

    For Laura Linney, every stage experience is a learning experience. “Even the bad ones!” she cheerfully declared on the new episode of Stagecraft, Variety’s theater podcast. Listen to this week’s podcast below: “Even the ones that are really bad, and I’ve been really bad in some things,” continued the Emmy winner, currently back on Broadway [...]

  • 'Betrayal' Star Zawe Ashton Signs With

    'Betrayal' Star Zawe Ashton Signs With CAA (EXCLUSIVE)

    Zawe Ashton has signed with CAA, Variety has learned. Most recently seen on Broadway in the hit revival of Harold Pinter’s “Betryal,” Ashton is the definition of a multi-hyphenate. In addition to being an in-demand actress, Ashton is a director, playwright and author. While earning critical raves for “Betrayal,” Ashton made her debut as a [...]

  • Michael Feinstein Kristin Chenoweth Sutton Foster

    Jerry Herman Memorial Set for Feb. 3 at Lunt-Fontanne Theatre

    A memorial service for Broadway composer and lyricist Jerry Herman will be held at 3 p.m. on Feb. 3 at Broadway’s Lunt-Fontanne Theatre. Michael Feinstein is producing the tribute, which will feature performances from a number of notable legit stars, including Kristin Chenoweth, Harvey Fierstein, Sutton Foster, Kelli O’Hara, Bernadette Peters and Betty Buckley. Angela [...]

More From Our Brands

Access exclusive content