You will be redirected back to your article in seconds

Dr. Seuss’ The Lorax

A bright, bouncy, candy-colored take on Dr. Seuss' glum environmental fable, this latest CG-animated effort from the writers of "Horton Hears a Who!" has its share of eye-popping amusements, but its wobbly pacing and routine kidpic elements make for an experience that feels not just tiresome and rudderless but antithetical to the Seuss spirit.

The Lorax - Danny DeVito
The Once-ler - Ed Helms
Ted - Zac Efron
Audrey - Taylor Swift
Mr. O'Hare - Rob Riggle
Ted's Mom - Jenny Slate
Grammy Norma - Betty White

The late Theodor Geisel’s uneven cinematic track record gets neither better nor worse with Universal’s bigscreen adaptation of “The Lorax.” A bright, bouncy, candy-colored take on Dr. Seuss’ glum environmental fable, this latest CG-animated effort from the writers of “Horton Hears a Who!” has its share of eye-popping amusements, but its wobbly pacing and routine kidpic elements make for an experience that feels not just tiresome and rudderless but antithetical to the Seuss spirit. Still, targeted family audiences are likely to respond favorably, spelling returns in line with “Horton” as well as the filmmakers’ even bigger recent hit, “Despicable Me.”

Its release timed to coincide with what would have been Geisel’s 108th birthday, “The Lorax” also happens to be arriving smack in the middle of election season, fittingly enough for a story whose despairing message about man’s impact on the environment stirred controversy even upon the book’s 1971 publication. Certainly the film has scored no shortage of green-friendly merchandising tie-ins (look for Lorax-approved laundry detergent at a store near you), though as far as artistry goes, the result is closer to “FernGully: The Last Rainforest” on the eco-friendly toon scale than to Hayao Miyazaki or “Wall-E.”

Just as the classic half-hour TV specials of “The Cat in the Hat” and “How the Grinch Stole Christmas” rendered the live-action feature versions of those beloved Seuss properties wholly unnecessary, so the excellent 1972 short-toon version of “The Lorax” feels like a model of elegant form and wry wit next to this overlong effort. The story — Geisel’s personal favorite, according to his widow, Audrey — is essentially the same: In a gray, desolate wasteland, a reclusive figure known as the Once-ler (voiced here by Ed Helms) bemoans the fact that years ago, as a young and ambitious entrepreneur, he chopped down all the region’s beautiful Truffula Trees, to the chagrin of the portly, mustachioed nature guardian called the Lorax (Danny DeVito, in fine form).

In order to stretch this parable to the requisite feature length, scribes Cinco Paul and Ken Daurio have created an extended framing device set in the nearby town of Thneedville, a gleaming, postcard-perfect dystopia where nothing organic grows, everything is made of plastic, and a nasty, Napoleonic tyrant (Rob Riggle) controls the fresh-air supply.

Determined to find a real, live tree as a present for a girl(Taylor Swift) he likes, plucky young Ted (Zac Efron) sneaks out of town and pays a visit to the Once-ler, now permanently locked away in his ramshackle abode. Though hostile at first, the Once-ler proceeds to tell Ted his story in flashback: how he razed the forest in order to knit thousands of scarf-like products called Thneeds, and how the Lorax, who speaks for the trees, tried in vain to appeal to his reason and conscience.

As directed by Chris Renaud (who guided “Despicable Me” from Paul and Daurio’s script) and co-helmer Kyle Balda, the film offers a visually rich elaboration of Seuss’ hand-drawn world. Before the Once-ler’s arrival, the Lorax’s domain is an Edenic paradise, all rolling green hills and crystal-clear lakes, populated by cute critters such as the aptly named Humming-Fish and the bearlike Bar-ba-loots, which perform roughly the same sight-gag functions here that the Minions did in “Despicable Me.” These endangered environs are rendered in lush enough fashion to add some oomph to the unmistakably didactic, kid-empowering thrust of the story. (“Unless someone like you cares a whole awful lot, nothing’s going to get better. It’s not.”)

Yet the key to Seuss’ tales, as with all good fables, is not only their cleverness but their surpassing elegance and simplicity, qualities that this busy, over-cluttered contraption of a movie seems entirely uninterested in replicating. On the contrary, nearly every scripting decision seems intended to squeeze “The Lorax” into the uninspired-gabfest mold of so much contempo studio animation, governed by the sort of second-rate wisecrackery and literal-minded story logic that have no place in Seuss’ universe.

The book wittily limited the reader’s view of the Once-ler to his arms and hands, emphasizing his insatiable greed; the film not only presents him as a tall, strapping young man but gives him a super-annoying dysfunctional family, the better to explain his hangups and generate sympathy. Wacky supporting characters abound, from Riggle’s loud-mouthed bad guy to a wisecracking granny on skis who’s in the movie for no other reason than to give Betty White a typically adorable thesping opportunity.

The 3D element lends a particularly luscious, tactile quality to the Truffula Trees, whose orange, pink and purple blossoms resemble nothing so much as gigantic cotton-candy bursts; otherwise, the finely tuned visuals gain little from the stereoscopic treatment. Songs by composer John Powell and co-scribe Paul are genial and loopy enough to give the film something of a Seussical sensibility.

Popular on Variety

Dr. Seuss' The Lorax

Production: A Universal release of a Chris Meledandri production. Produced by Meledandri, Janet Healy. Executive producers, Audrey Geisel, Ken Daurio, Cinco Paul. Executive song producer, Christopher "Tricky" Stewart. Directed by Chris Renaud. Co-director, Kyle Balda; Screenplay, Cinco Paul, Ken Daurio, based on the book by Dr. Seuss. (Deluxe color).

Crew: Editors, Ken Schretzmann, Claire Dodgson, Steven Liu; music, John Powell; songs, Powell, Paul; production designer, Yarrow Cheney; art director, Eric Guillon; animation director, Lionel Gallat; animation supervisor, Laurent de la Chapelle; computer graphics supervisor, Bruno Chauffard; sound designer (Datasat/SDDS/Dolby Digital), Randy Thom; supervising sound editors, Thom, Dennis Leonard; re-recording mixers, Thom, Garry A. Rizzo; associate producer, Robert Taylor. Reviewed at AMC Burbank 16, Burbank, Feb. 25, 2012. MPAA Rating: PG. Running time: 101 MIN.

With: Voices:
The Lorax - Danny DeVito
The Once-ler - Ed Helms
Ted - Zac Efron
Audrey - Taylor Swift
Mr. O'Hare - Rob Riggle
Ted's Mom - Jenny Slate
Grammy Norma - Betty White

More Film

  • Julia Roberts Harriet Tubman

    Studio Exec Suggested Julia Roberts Play Harriet Tubman, 'Harriet' Screenwriter Says

    Multi-talented multi-hyphenate Cynthia Erivo plays Harriet Tubman in Kasi Lemmons’ biopic “Harriet.” But according to “Harriet’s” screenwriter, Gregory Allen Howard, Julia Roberts — yes, white woman Julia Roberts — was once suggested by a studio executive to play the role. In a Q&A for “Harriet” studio Focus Features as well as a piece for the [...]

  • Atlantics

    Variety Names 10 Directors to Watch for 2020

    Before film critics start summing up the present year at the movies with a deluge of Top 10 lists, Variety gazes into the medium’s future by announcing its annual 10 Directors to Watch — a lineup of filmmaking talents who’ve stood out on the recent festival circuit, or whose movies will soon be hitting screens [...]

  • Napa Valley Film Festival Winners: 'Lucky

    'Lucky Grandma' Wins Napa Valley Film Festival Narrative Feature Prize

    “Lucky Grandma,” “The Remix: Hip Hop in Fashion” and “The Nomads” were among the winners of the Napa Valley Film Festival, which ran Nov. 13-17 in various towns in the valley. The winner of the narrative feature was “Lucky Grandma,” presented by ZD Wines, which won a $10,000 cash prize, courtesy of Meadowood Napa Valley. [...]

  • Brad Pitt stars in “Ad Astra”.

    'Ad Astra' to Blast Off in China in December

    The Brad Pitt-starring sci-fi blockbuster “Ad Astra” will land in Chinese theaters on December 6, more than two months after its U.S. debut. Directed, co-written and produced by James Gray (“The Lost City of Z,” “Two Lovers”), the thriller also stars Tommy Lee Jones, Liv Tyler, Donald Sutherland and Ruth Negga. Pitt plays an astronaut [...]

  • Fred Wolf to Direct 'Love 40'

    Film News Roundup: Fred Wolf to Direct Tennis Rom-Com 'Love 40'

    In today’s film news roundup, Fred Wolf is directing a romantic comedy in New York; Leah Remini, Chinoye Chukwu, Marielle Heller and Lulu Wang receive honors; and the topless bar documentary “Red Dog” finds a home. ‘LOVE 40’ Bluewater Lane Productions has brought on Fred Wolf to co-write and direct the romantic comedy “Love 40,” [...]

  • Doppelgänger Red (Lupita Nyong'o) and Adelaide

    Lupita Nyong'o Follows Hollywood's Tradition of Two Roles in One Film

    Peter Sellers played three roles in Stanley Kubrick’s 1964 “Dr. Strangelove.” In December of that year, Variety reported that Columbia was mounting an Oscar campaign for lead actor, but was also considering three supporting-actor campaigns, for each of his characters. (They settled on one campaign, and Sellers’ nomination as lead actor was one of the [...]

  • 'Legion' TV show premiere

    Noah Hawley to Write and Direct Next 'Star Trek' Movie

    “Fargo” and “Legion” creator Noah Hawley has been tapped to write and direct the next installment of the “Star Trek” franchise, sources tell Variety. Though plot details are being kept under wraps, sources tell Variety the next “Star Trek” is expected to see Chris Pine, Zachary Quinto, Karl Urban and Zoe Saldana returning to man [...]

More From Our Brands

Access exclusive content