It made all of $30 at the box office, earning it the title of “lowest grossing film of all time” — and that’s fine by GoDigital, which just picked up U.S. VOD rights to the Katherine Heigl thriller “Zyzzyx Road.”
The Las Vegas revenge thriller played once a day for a week in 2006 at a small Dallas theater to meet the Screen Actors Guild’s low-budget U.S. release obligation. Starring Tom Sizemore, Leo Grillo and Heigl — a fixture on “Grey’s Anatomy” at the time but not yet a post-“Knocked Up” movie star — the pic made just $30 with zero marketing push (Daily Variety, Jan. 4, 2007).
GoDigital is embracing the since-unreleased independent thriller’s dubious distinction, which it hopes will drive viewers’ curiosity.
“We love the story behind this film and are thrilled to be part of what we believe will be a happy ending,” said Barry Daffurn, GoDigital Director of Marketing, adding, “I am confident it will make us more than $30.”