Video Mercury taps De Mac Mahon

Film rights holder re-launches Sogepaq

MADRID — Video Mercury Films, Spain’s largest movie rights holder, has tapped Sophie de Mac Mahon as topper of international film sales.

Owned by Spanish film and TV entrepreneur Enrique Cerezo, Video Mercury has international rights to more than 3,000 films, including masterpieces such as Luis Berlanga’s “Welcome Mr. Marshall,” Luis Bunuel’s “Viridiana” and Carlos Saura’s “The Hunt.”

De Mac Mahon’s appointment comes after Video Mercury acquired Spanish media group Prisa’s film distribution arm Sogepaq last year.

Sogepaq assets include rights to more than 200 movies, encompassing most of the major Spanish films from the last 20 years.

A former Sogepaq film exec, De Mac Mahon will re-launch Sogepaq as a Video Mercury subsid for international film sales, incorporating all Video Mercury’s titles, at next week’s Mip TV mart in Cannes.