×
You will be redirected back to your article in seconds

Urban, Puenzo team on Molnar’s ‘Showroom’

Project presented at Argentina's Independent Film Project showcase

Diego Peretti, star of Argentine TV series “Los Simuladores,” plus Juan Taratuto’s romantic comedy hits “It’s Not Me, It’s You” and “Who Says It’s Easy,” is attached to star.

Headed by Frederic Corvez, Urban Factory is producing, along with Argentina’s Magoya Films and Werner Cine and Brazil’s Ondina Films.

Screenplay is by Puenzo (“XXY,” “The Fish Child”), one of Argentina’s best-known directors abroad, and Sergio Bizzio, whose “Bomba,” produced by Puenzo, is one of the most eagerly anticipated titles at Ventana Sur’s Primer Corte pix-in-post section.

The fiction feature debut of Argentine doc director Molnar (“Un mundo alas”), “Showroom” has Peretti as a salesman of upper-class apartments who, pursuing his dream of social status and life in a respectable neighborhood, begins to live in his own showroom. This is an exact replica of the apartments he sells, except that nothing works.

Living in the “Showroom,” he looses contact with his wife and daughter, and reality at large.

“The film basically discusses human relationships. It talks about human beings and their difficulty to think about themselves, and about families that are torn

apart as a metaphor for society,” Molnar said.

Shooting August 2013, “Showroom” will have a first cut ready for December 2013’s Ventana Sur, he added.

“Showroom” was presented Friday at Ventana Sur’s Independent Film Project showcase, a screening of eight Argentine projects or productions. A directors’ assn., IFP groups many of Argentina’s younger helmers.

More Film

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    John Singleton, the two-time Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as “mild.” According to TMZ, which first broke the news, [...]

  • 'Curse of La Llorona' Leads Slow

    'Curse of La Llorona' Leads Slow Easter Weekend at the Box Office

    New Line’s horror pic “The Curse of La Llorona” will summon a solid $25 million debut at the domestic box office, leading a quiet Easter weekend before Marvel’s “Avengers: Endgame” hits theaters on April 26. The James Wan-produced “La Llorona,” playing in 3,372 theaters, was a hit with hispanic audiences, who accounted for nearly 50% [...]

  • Jim Jarmusch in 'Carmine Street Guitars'

    Film Review: 'Carmine Street Guitars'

    “Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

More From Our Brands

Access exclusive content