EXCLUSIVE: Indie producer-financer Unified Pictures (“A Single Shot”) has launched Red Band Films for developing features for a genre-specific audience.

Red Band recently acquired Gary Michael Shultz’s directional debut, “Devil in My Ride,” a horror comedy following two hapless men as they race across the country to save their friend’s bride from possession and eternal damnation. Red Band has also optioned Shultz’s sophomore film “Vincent & Roxxy,” a crime thriller that follows a modern day Bonnie and Clyde as they fall in love against the backdrop of a violent nationwide crime spree.

“Devil in My Ride” is in post-production while “Vincent and Roxxy” will shoot in the first quarter.

Red Band will seek to highlight offerings from up and coming directors along with veteran directors looking for a brand-specific outlet.

“These titles have been wildly popular throughout the world for good reason,” said Unified Pictures founding partner, Keith Kjarval. “Red Band is a dedicated label for the creation of these films for the true fans of the genre. Additionally, cultivating the talent driving these unique films fits nicely into Unified’s overall strategy to empower the artist to create his or her best work.”

Unified’s thriller “A Single Shot” recently wrapped and stars Sam Rockwell, Jeffrey Wright, Melissa Leo, and William H. Macy. It’s currently in production on “The Inevitable Defeat of Mister and Pete,” directed by George Tillman Jr. and starring Jennifer Hudson, Jordin Sparks, Jeffrey Wright and Anthony Mackie. Unified also recently wrapped production on “Decoding Annie Parker,” which stars Samantha Morton, Helen Hunt, Rashida Jones, Aaron Paul and Alice Eve, and “Don’t Move” starring Penelope Cruz. It’s also in production on animated feature “Noah’s Ark,” written by Philip LaZebnik and produced by Chris Jenkins.