Tribeca Film has snagged North American rights to “The Comedy,” the Sundance alum toplined by Tim Heidecker.

Helmer Rick Alverson’s pic centers on a thirtysomething Brooklyn hipster, played by Heidecker of “Tim and Eric Awesome Show, Great Job!,” who makes a habit of flouting social norms in abrasive and confrontational ways. Eric Wareheim (also of “Tim and Eric”), LCD Soundsystem mastermind James Murphy and Gregg Turkington also appear in the film, playing the aimless friends and collaborators of Heidecker’s character.

Tribeca plans a day-and-date release in October, with a theatrical bow in select markets coinciding with VOD through platforms including iTunes, Amazon, Vudu, Xbox and Samsung Media Hub.

Alverson co-penned the script with Robert Donne and Colm O’Leary. Music label Jagjaguwar produced the film with Greyshack Films, Glass Eye Pix, Mike S. Ryan and Brent Kunkle. Rough House Pictures came aboard the project at Sundance.

Distribution deal was inked by consultant Randy Manis and Tribeca Film’s Nick Savva with Submarine’s Josh Braun and David Koh.

“Comedy,” which also screened at SXSW, is on deck for a slot at Brooklyn’s BAMcinemafest in June.