You will be redirected back to your article in seconds

Theater chains take sides in ‘Bully’ flap

AMC will allow minors with permission; Cinemark won't show unrated doc

Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version.

The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will adhere to the MPAA’s traditional R rating guidelines requiring that minors be accompanied by a parent or adult guardian.

AMC is essentially treating “Bully” as an R-rated film, but with one key difference: Under-17 moviegoers need a written note, though it will also accept verbal permission (mom on the other end of a teen’s cell phone, for example). Exhib also will provide permission slips on its web site and at the box office.

Theaters usually treat unrated films like NC-17-rated pics, which prohibit any person under 17 to attend — or in the case of Cinemark, opt not to screen the film at all.

Lee Hirsch’s “Bully,” an expose on bullying in U.S. schools, has been at the center of a highly-publicized ratings battle, after the MPAA assigned an R rating because of language. Ultimately, Weinstein announced Monday it would release “Bully” unrated by the MPAA after failing to obtain a less-restrictive PG-13 rating.

AMC’s overture marks a small — though not insignificant — victory for the film, especially as Weinstein broadens “Bully” to additional AMC locations over the coming weeks.

“Bully” bows limited Friday at five locations, of which two are AMC: New York’s Lincoln Square and Century City in L.A.

More Film

  • TODD FISHER Bright Lights Producer

    Todd Fisher Opens Up About Deaths of Carrie Fisher and Debbie Reynolds

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • Disney Pixar Bob Iger John Lasseter

    Is the Era of the Superstar Media Executive Over?

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • Heather GrahamWomen in Film Pre-Oscar Cocktail

    Heather Graham, Jodi Balfour to Star in Drama 'The Rest of Us'

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • PRACTICE MAKES PERFECT - In the

    How 'Incredibles' Became Animation's Hottest Franchise

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • Jurassic World Fallen Kingdom - Kelloggs

    'Jurassic World: Fallen Kingdom' Video Now Playing on Kellogg's Boxes

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • Korea Box Office: 'Accidental Detective 2'

    Korea Box Office: 'Accidental Detective 2' Holds off 'Oceans 8'

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • Young U.K. Entrepreneur Launches $4 Million

    U.K. Entrepreneur Launches ARC LDN Fund

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

More From Our Brands

Access exclusive content