×
You will be redirected back to your article in seconds

TCM fest calls film buffs and others

Four-day fest reps a valuable opportunity for brand extension

TCM is ready for its annual Hollywood close-up.

For the third year in a row, the Turner cabler is making an event out of putting restored movies and filmdom legends on a pedestal with its TCM Classic Film Festival.

For the cabler, the four-day fest reps a valuable opportunity for brand extension, allowing film buffs to experience what Dennis Adamovich, TCM’s g.m. of festivals, calls the “TCM special touch” in person. The screenings kick off Thursday night with a restored print of “Cabaret,” with Liza Minnelli and Joel Grey on hand at Grauman’s Chinese.

The fest will feature more than 70 screenings and seshes at Grauman’s, the Egyptian, the Hollywood Roosevelt hotel and other venues.

Just as important as showcasing indelible pics ranging from “Rio Bravo” to “Sullivan’s Travels” to “Snow White and the Seven Dwarfs” and other favorites on the bigscreen, fest programming is designed to appeal to cineastes by offering historical context, behind-the-scenes info and trivia.

“Curation is our differentiating factor” from other channels offering movies, said Adamovich, who is also senior VP of brand activation and digital.

TCM hosts Robert Osborne and Ben Mankiewicz will be on hand to provide nuggets of info at several events. Select guest appearances will be taped for network programming and outside events.

A conversation with Kim Novak will recorded for a one-hour special on the cabler next year, and an appearance by Debbie Reynolds will be used to introduce future screenings of “Singin’ in the Rain.”

TCM will also use the fest as a launch pad for two digital apps, one centered on trivia and another that gives users a guided tour of Hollywood. The apps will go public after film fanatics test-drive them at the fest.

All the components of the festivities are based on consumer insight, Adamovich said. Research indicating interest among TCM viewers is what led them to launch the event in the first place.

“We’re doing it because we know there is a huge community of passionate classic movie fans,” he said. “That’s what we build towards.”

Popular on Variety

More Film

  • Beyonce Knowles'The Lion King' film premiere,

    ABC Announces Behind-the-Scenes Special for Beyoncé's 'Lion King' LP

    ABC has announced a new behind-the-scenes look into the making of Beyoncé’s “The Lion King: The Gift” LP, which is set to air September 16 on ABC at 10 p.m. EST. Titled “Beyoncé Presents: Making the Gift,” the new hour-long special will allow viewers to “experience the process” behind the “Lion King” companion album, according [...]

  • Jason Lei Howden, Samara Weaving and

    Daniel Radcliffe On Acting With Weapons Nailed To Your Hands

    How did “Guns Akimbo” director and writer Jason Lei Howden convince Daniel Radcliffe to play a character with guns nailed to his hands? Easy, he sent him the script. Radcliffe joined Howden and “Ready or Not’s” breakout star Samara Weaving in the Variety’s Toronto Film Festival studio, presented by AT&T to talk the limits of [...]

  • Box Office: It Chapter Two Maintains

    Box Office: 'It: Chapter Two' Continues International Reign With $47 Million

    Pennywise’s reign of terror hasn’t wavered: Warner Bros.’ “It Chapter Two” maintained first place on box office charts, led by another strong showing overseas. The sequel, based on Stephen King’s horror novel, generated another $47 million at the international box office for a foreign tally of $169 million. After two weeks of release, “It Chapter [...]

  • First still from the set of

    Taika Waititi’s 'Jojo Rabbit' Wins Top Prize at Toronto Film Festival Awards

    Taika Waititi’s “Jojo Rabbit” has won the coveted People’s Choice Award at this year’s Toronto International Film Festival. The honor positions the film for a potential Oscar run and bolsters its awards chances. That’s good news for Fox Searchlight, which must have been disappointed by the lackluster critical reception for the movie, a dark comedy [...]

  • Constance Wu and Jennifer Lopez star

    Box Office: 'Hustlers' Racks Up Solid $33 Million Debut, 'Goldfinch' Bombs

    “Hustlers” rolled in the Benjamins this weekend, collecting $33.2 million when it debuted in 3,250 North American theaters. Boosted by rave reviews and stellar word of mouth, “Hustlers” beat expectations and now ranks as the best start for an STX film, along with the biggest live-action opening weekend for stars Jennifer Lopez and Constance Wu. [...]

  • German Cinema Is Diverse, But Is

    German Cinema Is Varied, But Is It Too Risk Averse?

    One of the strengths of German cinema is its diversity, says Simone Baumann, managing director of the national film promotion agency German Films. As well as the three films at Toronto directed by female German helmers, there was also German filmmaker Thomas Heise’s documentary film essay “Heimat Is a Space in Time.” Then there were [...]

More From Our Brands

Access exclusive content