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Sony’s ‘Awakening’ poised for weekend B.O. win

Fox's 'Red Tails' looks good for No. 2 spot

Sony Screen Gems’ fourth “Underworld” installment, “Awakening,” is poised to win the weekend box office with an estimated domestic take of $23 million to $25 million.

B.O. observers base that number off of early Friday grosses, which indicate that the film will likely take in $9 million-$10 million today.

Twentieth Century Fox’s “Red Tails” is angling to come in second, with B.O. watchers pegging the film in the mid-to-high teens through Sunday. While matinees for the pic have held strong, observers caution that the pic has been hard to estimate, in part due to the unknown quantity of group sales ahead of the pic’s release.

Relativity’s “Haywire” also opens this weekend, with observers putting the pic’s weekend earnings in the $8 million-$9 million range. That’s based off of estimates that Steven Soderbergh’s female-driven action pic will gross about $3 million for the day.

Meanwhile Warner Bros.’ “Extremely Loud and Incredibly Close” expands this weekend to 2,630 theaters. Early estimates point to a Friday take of $3.5 million-$4 million, leading the way for a three-day gross of $9 million-$11 million.

U’s “Contraband,” now in its sophomore sesh, is looking to hold well. Box office observers say the pic will likely earn between $3.5 million and $4 million today and $11.5 million-$13 million for the weekend.

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