Exhibitor confab ShowEast has tapped Lionsgate domestic distribution prexy Richard Fay to receive its 2012 Salah M. Hassanein Humanitarian Award, to be handed out Nov. 8 at the Westin Diplomat Resort and Spa in Hollywood, Fla.

“Richie has been at the forefront in supporting humanitarian and charitable organizations both within and outside the cinema exhibition and distribution communities,” said ShowEast managing director Robert Sunshine.

Fay is a board member of the Will Rogers Institute and the Options for Life Foundation, as well as former veep and board member of the Motion Picture Club of New York. He previously received ShowEast’s Kodak Reel Award in 1995.

ShowEast runs Nov. 5-8.