You will be redirected back to your article in seconds

Secular auds deliver ‘Baby’

Screenings to religious orgs boosted word-of-mouth

IDP/Samuel Goldwyn Films’ “October Baby” became the latest faith-based film to impress at the box office, bowing to $1.7 million from just 390 Stateside engagements over the March 23-25 weekend, to crack the top 10.

The pic, about a young woman (newcomer Rachel Hendrix) who survived her mother’s attempt at an abortion, and goes in search of her, fed into a successful faith-based group-sales marketing cooperative.

Meyer Gottlieb, prexy of Samuel Goldwyn, tells Variety he feels such films are steered, more than non-secular pics, by word-of-mouth.

Goldwyn and Provident Films — the faith-based production label from Sony-BMG — screened “Baby” to more than 150 religious organizations, along with an extensive ministry outreach. Goldwyn handled domestic distribution on behalf of Provident, which has produced such previous faith-based hits as “Courageous,” “Fireproof” and “Facing the Giants.”

From those earlier screenings, the two companies created a demand-style theater booking system whereby “action squads” in a particular area request the pic play at their local cinemas.

Gottlieb calls “Baby” a film that will appeal to all viewers. “You don’t have to be a part of the faith-based audience to enjoy this film,” he says.

“Baby” should continue to develop positive word-of-mouth from its target aud over the coming weeks; the film received a 94% fresh audience rating on Rotten Tomatoes, even though critics have given it a 24% rating. “Baby” expands April 13 to nearly 600 U.S. locations.

More Film

  • Jamie FoxxBET Awards, Show, Los Angeles,

    2018 BET Awards: Kendrick Lamar Wins Big at Youth-Centered Show

    IDP/Samuel Goldwyn Films’ “October Baby” became the latest faith-based film to impress at the box office, bowing to $1.7 million from just 390 Stateside engagements over the March 23-25 weekend, to crack the top 10. The pic, about a young woman (newcomer Rachel Hendrix) who survived her mother’s attempt at an abortion, and goes in […]

  • Japan Ramps Up International Film Co-Productions

    Japanese Film Makers Find Opportunities in International Co-Productions

    IDP/Samuel Goldwyn Films’ “October Baby” became the latest faith-based film to impress at the box office, bowing to $1.7 million from just 390 Stateside engagements over the March 23-25 weekend, to crack the top 10. The pic, about a young woman (newcomer Rachel Hendrix) who survived her mother’s attempt at an abortion, and goes in […]

  • Netflix Unveils 'Great Day in Hollywood'

    Netflix Unveils 'Great Day in Hollywood' Image Spot Highlighting Black Creators

    IDP/Samuel Goldwyn Films’ “October Baby” became the latest faith-based film to impress at the box office, bowing to $1.7 million from just 390 Stateside engagements over the March 23-25 weekend, to crack the top 10. The pic, about a young woman (newcomer Rachel Hendrix) who survived her mother’s attempt at an abortion, and goes in […]

  • Kendrick Lamar

    2018 BET Awards Complete Winners List

    IDP/Samuel Goldwyn Films’ “October Baby” became the latest faith-based film to impress at the box office, bowing to $1.7 million from just 390 Stateside engagements over the March 23-25 weekend, to crack the top 10. The pic, about a young woman (newcomer Rachel Hendrix) who survived her mother’s attempt at an abortion, and goes in […]

  • Tom Holland Uncharted

    Tom Holland Reveals 'Spider-Man 2' Title: 'Far From Home'

    IDP/Samuel Goldwyn Films’ “October Baby” became the latest faith-based film to impress at the box office, bowing to $1.7 million from just 390 Stateside engagements over the March 23-25 weekend, to crack the top 10. The pic, about a young woman (newcomer Rachel Hendrix) who survived her mother’s attempt at an abortion, and goes in […]

  • Palm Springs Shortfest Winners List

    'Fauve' Takes Top Prize at Palm Springs International Shortfest

    IDP/Samuel Goldwyn Films’ “October Baby” became the latest faith-based film to impress at the box office, bowing to $1.7 million from just 390 Stateside engagements over the March 23-25 weekend, to crack the top 10. The pic, about a young woman (newcomer Rachel Hendrix) who survived her mother’s attempt at an abortion, and goes in […]

More From Our Brands

Access exclusive content