Sacha Baron Cohen has poked at a variety of things throughout his career — and now he is ready to have a little fun with Hollywood’s favorite secret agent.
Baron Cohen and Phil Johnston have sold an untitled pitch to Paramount that follows a James Bond-like spy forced to go on the run with his long-lost brother, a moronic soccer hooligan. Studio couldn’t comment on how much the pitch was acquired for, but sources say it was in the high six- to low seven-figure range.
Baron Cohen, who has a first-look deal with Par, will now get to work on the script with Johnston. While the spy is expected to bear a resemblance to 007, it won’t be Bond — those rights belong to Eon Productions and Danjaq. Given that Baron Cohen has starred in every pic he’s written, it’s probable that the multihyphenate would play the loser brother.
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The film is the first project to be picked up by the studio since the two sides set up a production deal earlier this year. The WME and Matt Johnson repped Baron Cohen’s last pic, “The Dictator,” which Paramount also distributed, bowed in May and has grossed more than $160 million worldwide.
The CAA and Management 360 repped Johnston’s next pic, “Wreck-It Ralph,” bows Nov. 2.